Big imithombo idatha bavame ukuba izici eziyishumi; abanye bahle ucwaningo social kanti ezinye zimbi.
Uma abacwaningi bazoya nifunde idatha big ukuthi abazange adale noma ukuqoqa, khona-ke kumelwe baqonde izimfanelo zaso jikelele. Kunokuba kokuthatha platform by yesikhulumi ndlela (isib, nakhu odinga ukukwazi mayelana Twitter, nakhu odinga ukukwazi mayelana idatha usesho lwe-Google, njll), Ngizofika ukuchaza izici eziyishumi jikelele idatha big, izici eziqhamukayo ngoba idatha ayidalwanga ngenjongo yocwaningo social. Lapho umuntu ehlehla esuka imininingwane ngamunye ohlelweni oluthile nokubheka lezi izakhiwo jikelele, abacwaningi basheshe bafunde kabanzi mayelana imithombo ekhona idatha futhi abe isethi ngokuqinile imibono ukuze zisebenze imithombo idatha esizayo.
I ukuthole kuwusizo ukuba iqembu izici ngezigaba ezimbili:
Ngokuyisisekelo, uhulumeni amarekhodi zokuphatha, nivela kokungekho non-omele, kancane algorithmically lenhloni, futhi yobuleza kancane. Ngakolunye uhlangothi, ibhizinisi amarekhodi zokuphatha avame ukuba ezinkudlwana nokuningi njalo-on.