1.4.1 Readymades futhi Custommades
Ucwaningo Social in the age digital kuzobandakanya Readymades, Custommades, futhi nzalo enamandla.
Enye yezinto urinals edume kunazo zonke kwezake zaba yathengwa ngo-1917, futhi lokho urinal kuyinto, futhi ngezindlela ezithile, elifana inkatho ucwaningo yezenhlalakahle yobudala digital. The urinal in umbuzo yathengwa umdwebi French Marcel Duchamp. Emva kokuthenga it, Duchamp wabhala: "R. Mutt 1917 "kuso bese ogama lakhe indalo Fountain yakhe (Figure 1.2). Nakuba reception yayo lokuqala kwaba sivivi, Fountain kufikile njengelinye lamazwe izingcezu ezibaluleke kakhulu yobuciko zanamuhla ngoba ngokuyisisekelo kwashintsha indlela abantu abacabanga ngazo mayelana art (Higgins 2004) . Fountain iyisibonelo a Readymade, lapho nomdwebi ubona okuthile selikhona vele izwe langaleso sikhathi repurposes it njengoba art.
Figure 1.2. Fountain by Marcel Duchamp Fountain iyisibonelo a Readymade, lapho nomdwebi ubona okuthile selikhona vele izwe langaleso sikhathi ngalokwakhako repurposes it yobuciko. Kuze kube manje, bacwaninga yezenhlalakahle age digital uye wahilela repurposing idatha ukuthi wadala injongo amanye kuka ucwaningo. Isithombe ngu-Alfred Stiglitz, 1917. Source: Wikimedia Commons .
Okunengi ucwaningo social kule age digital, kude kangaka, kwakudingeka isakhiwo efanayo, nakuba hhayi ngempela ne Chile efanayo. Abacwaningi baye baqaphela ukuthi amarekhodi digital adalwe ohulumeni kanye namabhizinisi ngezinhloso ezimbi ezinjengezimpi abo izingodo phone, imibhalo ekhomphyutheni, kanye nabezindaba social idatha-kungenziwa kushintshwe inhloso yayo ucwaningo social (Lazer 2015) . Ngamanye amazwi, a lot of ucwaningo yezenhlalakahle age digital bekulokhu search for Data Readymades.
Nokho, njengoba nje abaculi abaningi abazi sizungeze ngifuna Readymades, iningi abacwaningi social esikhathini esidlule abazange bahambe bezungeza ngifuna idatha okungatholakala kushintshwe inhloso yayo. Kunalokho, kunokuba data-enophephela, ucwaningo social eliphumelela kunawo wonke kule minyaka kuye kwaba umbuzo enophephela. Yilokho, umcwaningi kwadingeka umbuzo bese yathola noma wadala idatha ezidingekayo ukuze siphendule lowo mbuzo. An umdwebi esibonisa lokhu nezinye isitayela umsebenzi Michelangelo. Wayefuna ukwenza isithombe kaDavide ngakho wahlala iminyaka 3 bezikhandla block of zemabula ukudala wobuciko yakhe (Figure 1.3) UDavide akusona Readymade. kuba Custommade.
Umfanekiso 1.3: David by Michaelangelo uDavide uyisibonelo yobuciko ukuthi ngenhloso wadala. kuba Custommade. Lesi sitayela sihlukile Readymades ezifana Fountain (Figure 1.2). ucwaningo Social in the age digital kuzobandakanya kokubili Readymades kanye Custommades. Isithombe ngu-Jörg Bittner Unna, 2008. Source: Wikimedia Commons .
ucwaningo Social in the age digital kuzobandakanya kokubili Duchamps futhi Michelangelos, kokubili Readymades kanye Custommades. Le ncwadi izokusiza ukuhlola lezi zindlela ezimbili, futhi, okubaluleke kakhulu, kuyoba ukubonisa bona zingahlanganiswa ube hybrid enamandla. Ngokwesibonelo, uJoshuwa Blumenstock kanye nozakwabo baba yingxenye yesikwati Duchamp futhi ingxenye Michelangelo; they kushintshwe inhloso yayo mobile phone call idatha (a Readymade) futhi baqamba idatha zabo siqu inhlolovo (a Custommade). Lokhu ukuxuba Readymades futhi Custommades Yisibonelo uzobona kuyo yonke le ncwadi.
