3.5.3 gamification

Survey Standard bayisicefe abahlanganyeli, kodwa ukuthi kumele ushintshe.

Kuze kube manje, ngiye ngaye izindlela ezintsha ezibuza ukuthi basuke lula izingxoxo esilawulwa-computer. Nokho, omunye sinazo izingxoxo zaphathwa-computer wukuthi akukho lomsakazi womuntu ukusiza ntombazane iqhaza. Lokhu kuyinkinga ngoba survey kukhona kokubili isikhathi esiningi futhi kuyisicefe. Ngakho-ke, esikhathini esizayo, inhlolovo abaklami siyongena lapho ke ukudizayina azungeze abahlanganyeli zabo ukuthunqise inqubo aphendvule imibuto kujabulise futhi umdlalo-like. Le nqubo ngezinye izikhathi ibizwa ngokuthi gamification.

Ukubonisa ukuthi inhlolo-vo fun lingase libukeke, ake sicabangele Friendsense, inhlolo-vo eyenziwa ukuthi kwaba ingalendlela umdlalo on Facebook. Sharad Goel, Winter Mason, futhi Duncan Watts (2010) wayefuna ukulinganisa ukuthi abantu abaningi bacabanga ukuthi bangabazali like abangane babo futhi malini empeleni like abangane babo. Lo mbuzo mayelana yangempela futhi beqonda sengqondo ukufana ikhono abantu ukuze abone ngokunembile imvelo yabo yezenhlalo uthola ngqo futhi kunomthelela nokwehlukana ezombusazwe kanye Dynamics ushintsho kwezenhlalo. Ngemicondvo, real futhi beqonda sengqondo ukufana into elula ukukala. Abacwaningi wayengase nje wabuza abantu abaningi mayelana imibono yabo kanye bacela abangane babo mayelana imibono yabo (lokhu kuvumela wokulinganisa real sivumelwano sengqondo) ke futhi wayengambuza noma yini abantu abaningi ukuqagela izimo zengqondo abangane babo '(lokhu kuvumela i-nesilinganiso okucatshangelwayo sivumelwano sengqondo). Ngeshwa, kuba logistically kunzima kakhulu ukusingatha izingxoxo zabafuna umsebenzi kokubili ummangalelwa kanye nomngani wakhe. Ngakho, Goel kanye nozakwabo waphenduka inhlolovo yabo ibe lokusebenza Facebook ukuthi kwakumnandi ukudlala.

Ngemva umhlanganyeli isivumelene ube ucwaningo, uhlelo lokusebenza ekhethiwe umngane kusuka akhawunti ummangalelwa Facebook futhi wabuza umbuzo ngesimo ukuthi umngane (Figure 3.9). Intermixed ahlangabezane nemibuzo ethile mayelana nabangani ngezikhathi ezikhethiwe, ummangalelwa futhi waphendula imibuzo ngaye. Ngemva kokuphendula umbuzo mayelana umngane, ummangalelwa watshelwa noma impendulo yakhe wayeqinisile noma, uma umngane wakhe awuzange waphendula, ummangalelwa wakwazi ukuba akhuthaze umngane wakhe ukuba ahlanganyele. Ngakho, ukuhlola sandile engxenye ngenxa ukunxenxa viral.

Figure 3.9: Interface kusukela Friendsense cwaningo (Goel, Mason, and Watts 2010) . Abacwaningi waphenduka indinganiso sengqondo inhlolovo ibe mnandi, isipiliyoni gamelike. Insiza wabuza abahlanganyeli kokubili imibuzo engathí sina futhi imibuzo ezilula more, efana nalona obonisiwe kulesi sithombe. Image kusetshenziswe ngemvume kusuka Sharad Goel.

Imibuzo sengqondo zithathelwe kusukela General Social Survey. Ngokwesibonelo, esithi "Ingabe [umngane wakho] ukuzwelana Israyeli angaphezu kuka abantu basePalestine in isimo Middle East?" Nesithi "Sengathi [umngane wakho] bakhokhe izintela ephakeme uhulumeni ukuhlinzeka ukunakekelwa kwezempilo universal?" Kumi esiqongweni sezindawo lezi imibuzo enzulu , abacwaningi kuxutshwe in imibuzo ezilula nangokwengeziwe zithi: "Ubungeke [umngane wakho] kunalokho uphuze iwayini phezu ubhiya" futhi '? Sengathi [umngane wakho] kunalokho babe namandla ukufunda izingqondo, esikhundleni amandla ukuze fly "le mibuzo ezilula wenza inqubo kujabulisa kakhulu iqhaza futhi eyasiza siqhathaniso ezithakazelisayo: kwakuyoba sivumelwano sengqondo singefane for imibuzo ezinkulu zezombangazwe njengemibuto lengafuni ezilula ngokuphuza ngokweqile futhi ayizikhondlakhondla?

Kwakukhona Imiphumela ezintathu eziyinhloko ezisencwadini yokutadisha. Okokuqala, abangane ayemaningi amathuba okuba anikeze impendulo efanayo kuka ongabazi, kodwa ngisho nabangane abaseduze namanje abavumelani mayelana 30% of the imibuzo. Okwesibili, abantu okwaxoxwa phezu-balinganisela isivumelwano sabo nabangani babo. Ngamanye amazwi, iningi ukwehluka yabantu obukhona phakathi kwabangane waphawula. Ekugcineni, ababambiqhaza babenjengomuntu cishe baqaphe ukungezwani nabangani babo on eendabeni ezincamileko kwezombangazwe kuka nezindaba ezilula ngokuphuza ngokweqile futhi ayizikhondlakhondla.

Nakuba lokusebenza ayisatholakali ukudlala (ngeshwa), kwaba isibonelo nice sendlela abacwaningi can isimo sengqondo inhlolovo standard into kujabulise. Ngini ngokujwayelekile, ngokuhlonipha abanye lokusungula futhi umsebenzi design, kungenzeka ukuba sithuthukise isipiliyoni yomsebenzisi for ucwaningo abahlanganyeli. Ngakho, esikhathini esizayo lapho ukuklama inhlolovo, thatha isikhathi ukucabanga ngalokho ongakwenza ukuze wenze isipiliyoni kangcono abahlanganyeli yakho. Abanye bangase besabe ukuthi lezi zinyathelo ngase gamification zilimaze izinga idatha, kodwa ngicabanga ukuthi ababambiqhaza bored kukhona ingozi nakakhulu ukuyisa izinga idatha.

Umsebenzi we Goel kanye nozakwabo futhi inikeza nomfanekiso wendaba isihloko sigaba esilandelayo: oxhumanisa i-survey ukuze kweminye imithombo idatha. Kulokhu ngekuchumanisa inhlolovo Facebook abacwaningi kwadingeka ngokuzenzakalelayo ukufinyelela uhlu lwabangane abawugijimayo. Esigabeni esilandelayo kwethulwa, sizocabangela ukuxhumana phakathi survey kanye neminye imithombo idatha ngokuningiliziwe.