3.2 Ukubuza vs. kokubona
Thina njalo uya kudingeka ucele abantu imibuzo.
Njengoba sazi ukuthi bayanda ukuziphatha kwethu bamba kuhulumeni kanye nabamabhizinisi kwemininingwane ehhovisi, abanye abantu bangase bacabange ukuthi ukubuza imibuzo yinto yesikhathi esidlule. Kodwa, layo kulula. Kuyiqiniso impela ukuthi abacwaningi uzocela kancane mayelana nokuziphatha esikhathini esizayo, kodwa, njengoba mina okuxoxwe ngayo eSahlukweni 2, zikhona izinkinga zangempela ngokunembile, ukuphelela, futhi ukufinyelela eziningi ezinkulu imithombo idatha. Ngakho, ngilindele ukuthi izinkinga lezi imithombo idatha kusho ukuthi abacwaningi uzoqhubeka ukubuza wabaphenduli mayelana nokuziphatha kwabo esikhathini esizayo.
Ngaphezu kwalezi yezizathu eziphathekayo, kukhona isizathu esiyisisekelo lokubuza: ukuziphatha idatha-ngisho ukuziphatha ophelele idatha-alinganiselwe. Abanye kwemiphumela ezibaluleke kakhulu kwezenhlalo kanye zindlela kukhona uthi yangaphakathi, ezifana imizwelo, ulwazi, okulindelwe, nemibono. uthi Kwangaphakathi akhona kuphela ngaphakathi ezingqondweni zabantu, futhi ngezinye izikhathi indlela engcono kakhulu yokufunda mayelana uthi yangaphakathi ukubuza.
I ukulinganiselwa esiwusizo ayingqalasizinda of big imithombo data, begodu bonyana bangenza bunjani zinganqotshwa survey, zikhonjiswe nge Moira Burke noRobert Kraut sika (2014) ucwaningo mayelana nokuthi amandla kobungane kwaba nomthelela by ukuxhumana on Facebook. Ngaleso sikhathi, Burke kodwa inhliziyo yayibukhuni akavumanga at Facebook ngakho waba ukufinyelela okugcwele omunye amarekhodi okukhulu kakhulu futhi eningiliziwe nokuziphatha kwabantu wadala. Kodwa, ngisho namanje, Burke futhi Kraut kwadingeka ukusebenzisa survey ukuze uphendule lo mbuzo wabo ucwaningo. umphumela sabo entshisakalweni kanjani ukuvala ummangalelwa uzizwa ethize abangane-kuyinto isimo sangaphakathi okukhona kuphela ngaphakathi ikhanda ophendulile. Ngaphezu kwalokho, ngaphezu usebenzisa ucwaningo ukuqoqa ngesiphetho sabo kamuva nesithakazelo, Burke futhi Kraut futhi kwadingeka ukuba asebenzise ucwaningo ufunde mayelana nezinye izici ezingabangela nolokukhungathekisa. Ikakhulu, babefuna ukuhlala ngokuhlukana umthelela zokuxhumana on Facebook ukuxhumana ngokusebenzisa ezinye iziteshi (isib, i-imeyili, ifoni, ubuso nobuso). Nakuba ekuxhumaneni ngokusebenzisa imeyili kanye nefoni elotshiwe ngokuzenzekelayo, lezi iminonjana ayengenawo Burke futhi Kraut. Ukuhlanganisa idatha yabo ucwaningo mayelana namandla ubungane futhi non-Facebook ukuxhumana Facebook idatha yefayela yokungena, Burke futhi Kraut lwaphetha ngokuthi zokuxhumana nge Facebook empeleni kuholela imizwa anda useduze.
Njengoba umsebenzi Burke futhi Kraut sibonisa, big imithombo idatha ngeke asikho isidingo ukubuza abantu imibuzo. Empeleni, ngingathanda udweba isifundo okuphambene kulolucwaningo: idatha big empeleni kwandisa inani kokubuza imibuzo, njengoba Ngizobonisa kulo lonke lesi sahluko. Ngakho-ke, indlela engcono kakhulu ukucabanga ngobuhlobo abute imibuto abuye kokubona ukuthi ziyizikhungo okuphelelisa kunokuba esikhundleni; bayakuba njengamabibi namantongomane nojamu. Lapho kukhona ibhotela lamantongomane, abantu bafuna jelly ngaphezulu; uma kukhona idatha big kakhudlwana, abantu bafuna survey more.
