3.5.3 gamification
Ukuhlola okujwayelekile kuyamangalisa kubahlanganyeli; okungashintsha, futhi kufanele kuguquke.
Kuze kube manje, ngikutshele ngezindlela ezintsha zokucela ukuthi zenziwe ngama-interviews alawulwa ngekhompiyutha. Kodwa-ke, okunye okuphazamiseka kokuxoxwa kwekhompiyutha ukuthi akukho muntu oxoxisana nomuntu ukusiza ukugqugquzela nokugcina iqhaza. Lokhu kuyinkinga ngoba ukuhlolwa okuningi kokubili kuyadla isikhathi futhi kuyamangalisa. Ngakho-ke, esikhathini esizayo, abaqambi bezocwaninga bazobe bakha ukuzungeze abahlanganyeli babo futhi benze inqubo yokuphendula imibuzo ejabulisa futhi efana nemidlalo. Le nqubo ngezinye izikhathi ibizwa ngokuthi i- gamification .
Ukuze sibone ukuthi ukuhlola okujabulisayo kungabonakala kanjani, ake sicabangele u-Friendsense, inhlolovo eyayihlanganiswa njengomdlalo ku-Facebook. Sharad Goel, Winter Mason, futhi Duncan Watts (2010) wafuna ukulinganisa kanjani abantu abaningi bacabanga ukuthi zifana abangane babo futhi kungakanani empeleni like abangane babo. Lo mbuzo mayelana nokufana kwangempela nokubona isimo sengqondo uthola ngokuqondile ikhono labantu lokuqonda ngokunembile imvelo yabo yezenhlalakahle futhi kunomthelela ekugxilweni kwezombusazwe kanye nokuguquguquka komphakathi. Ukucabangela, ukucabanga kwangempela nokubonwa ukufana kufana nokulula. Abacwaningi bangabuza abantu abaningi ngemibono yabo bese bebuza abangane babo ngemibono yabo (lokhu kuvumela ukulinganisa kwesivumelwano sengqondo sangempela), futhi bangacela abantu abaningi ukuqagela isimo sengqondo sabangane babo (lokhu kuvumela ukulinganisa kwesivumelwano sengqondo esibhekwayo ). Ngeshwa, kunzima kakhulu ukuxoxa nombili ummangalelwa nomngane wakhe. Ngakho-ke, uGoel nabasebenza nabo baphendulela inhlolovo yabo kuhlelo lokusebenza lwe-Facebook olwalujabulisa ukudlala.
Ngemuva kokuthi umuntu ohlanganyele avume ukuba afunde ocwaningweni, uhlelo lokusebenza lukhethile umngane kusuka ku-akhawunti ye-Facebook yomphenduli futhi wabuza umbuzo ngesimo sengqondo salowo mngane (umfanekiso 3.11). Exubene nemibuzo mayelana nabangani abakhethiwe, ummangalelwa uphinde waphendula imibuzo ngaye. Ngemva kokuphendula umbuzo ngomngani, ummangalelwa watshelwa ukuthi impendulo yakhe ilungile noma, uma umngane wakhe engaphenduli, ummangalelwa wakwazi ukukhuthaza umngane wakhe ukuba ahlanganyele. Ngakho-ke, lolu cwaningo lwasakazeka ngokuyingxenye ngokusebenzisa ukuqashwa kwamagciwane.
Umdwebo 3.11: Isikhombandlela esivela kwisifundo se-Friendsense (Goel, Mason, and Watts 2010) . Abacwaningi baphendulela inhlolovo yesimo sengqondo ejwayelekile esimweni esimnandi, semidlalo. Uhlelo lokusebenza lucele abahlanganyeli bobabili imibuzo engathí sina kanye nemibuzo elula kakhulu, njengaleyo eboniswe kulo mfanekiso. Ubuso bomngane buye bufakwe ngamabomu. Kuthiwe imvume evela kuSharad Goel.
Imibuzo yesimo sengqondo yayishintshwe ku-General Social Survey. Isibonelo, "Ingabe [umngane wakho] uzwelana nabakwa-Israyeli ngaphezu kwamaPalestina esimweni seMpumalanga Ephakathi?" Futhi "Ingabe [umngane wakho] uyokhokha intela ephakeme ukuze uhulumeni ahlinzeke ukunakekelwa kwezempilo emhlabeni jikelele?" Ngaphezulu kwale mibuzo enzima , abacwaningi baxubene neminye imibuzo elula: "Kungenzeka ukuthi [umngane wakho] angase aphuze iwayini phezu kwebhiya?" futhi "Ingabe [umngane wakho] kungenzeka abe namandla okufunda izingqondo, esikhundleni samandla okubhamba?" Le mibuzo enhle yenza inqubo ejabulisayo kakhulu kubahlanganyeli futhi yanikeza amandla ukuqhathanisa okuthakazelisayo: ingabe isimo sengqondo siyoba semibandela enzulu yezombusazwe kanye nemibono ephilile mayelana nokuphuza nokukhulula?
Kube nemiphumela emithathu eyinhloko esuka kulesi sifundo. Okwokuqala, abangani babevame ukunikeza impendulo efanayo kunezihambi, kodwa ngisho nabangani abaseduze babengavumelani nemibandela engaba ngu-30%. Okwesibili, abaphenduli baphawula isivumelwano sabo nabangani babo. Ngamanye amazwi, iningi lemiqondo ehlukahlukene ekhona phakathi kwabangane ayitholakali. Okokugcina, ababambiqhaza babekwazi ukubona ukungavumelani nabangane babo ezindabeni ezibucayi zezombangazwe njengenkinga ephikisayo mayelana nokuphuza kanye namandla amakhulu.
Nakuba uhlelo lokusebenza ngeshwa alusatholakali ukudlala, kwakuyisibonelo esihle sokuthi abacwaningi bangashintsha kanjani inhlolovo yesimo esivamile ekuthile okujabulisayo. Ngokuvamile, ngomsebenzi othile wokudala nokuklama, kungenzeka ukuthuthukisa isipiliyoni somsebenzisi kubahlanganyeli bezinhlolovo. Ngakho-ke, ngokuzayo uma uhlela ucwaningo, thatha isikhashana ucabange ngalokho ongakwenza ukuze wenze okuhlangenwe nakho kube ngcono kubathintekayo bakho. Abanye bangesaba ukuthi lezi zinyathelo zokubhekisa ukulimaza zingalimaza ikhwalithi yedatha, kodwa ngicabanga ukuthi ukuthukuthela abahlanganyeli kuyingozi enkulu kunazo zonke kwizinga lemininingwane.
Umsebenzi kaGoel kanye nabo osebenza naye uveza isihloko sesigaba esilandelayo: ukuxhumanisa izinhlolovo emithonjeni emikhulu yedatha. Kulokhu, ngokuxhumanisa ukuhlola kwabo ne-Facebook abacwaningi bavele bafinyelele ohlwini lwabangani abahlanganyeli. Esigabeni esilandelayo, sizocubungula ukuxhumana phakathi kwezinhlolovo nemithombo emikhulu yedatha ngokuningiliziwe.
