Imithombo yedatha Big bakholisa ukuba iimpawu ezilishumi; abanye okulungileyo uphando zentlalo yaye abanye ezimbi.
Ukuba abaphandi uza ukufunda data enkulu ukuba akazange adale okanye ukuqokelela, ngoko ke kufuneka baqonde iimpawu zayo jikelele. Kunokuba iqonga ngokuthi indlela platform (umzekelo, nantsi into ekufuneka uyazi Twitter, Nantso apha into ekufuneka uyazi data yophendlo ye Google, etc), Ndiza ukuchaza iimpawu ezilishumi jikelele data ezinkulu, iimpawu ezivelayo ngokuba data ayidalwanga ngenjongo zophando lwentlalo. Ngokwandisa umva iinkcukacha kwinkqubo ethile nganye nokukhangela kula nezakhiwo jikelele, abaphandi ungenza ngokukhawuleza ukufunda okungakumbi imithombo yedatha ekhoyo kwaye iseti ngokuqinileyo ngezimvo ukuba isicelo imithombo yedatha elizayo.
Ndifumanisa oko kuluncedo kwiqela iimpawu ngokweendidi ezimbini:
Xa kuthethwa ngokubanzi, iirekhodi yolawulo karhulumente ngaphantsi non-ummeli, ngaphantsi algorithmically udane, ngaphantsi balishiya. Kwelinye icala, ishishini iirekhodi zolawulo bakholisa ukuba ezinkulu yaye usoloko-on.