6.2.1 njengesifo Emotional
700.000 abasebenzisi Facebook bafakwa ulingelo osenokuba zitshintshiwe iimvakalelo zabo. Nxaxheba abazange ukunika imvume kunye yophononongo abawuthobeli wesithathu-party iliso ngokweenqobo.
Kuba ngeveki enye ngoJanuwari ka-2012, malunga nama-700,000 abasebenzisi Facebook babekwa umfuniselo ukufunda njengesifo ngokweemvakalelo, ubungakanani navakalelwa zomntu kwachatshazelwa iimvakalelo zabantu asebenzisana nawo. Ndiye kuxutyushwa le ulingelo kwiSahluko 4, kodwa ndiza kuphinda kwakhona ngoku. Nxaxheba kwi Emotional njengesifo ukucikideka bafakwa ngokwamaqela ezine: "kelwa lifinyele" qela, kuba lowo izithuba ngamazwi negative (umzekelo, buhlungu) laza ababhlokiweyo ekolu News Feed; i "owakhayo lifinyele" iqela lowo izithuba ngamazwi entle (umzekelo, banoyolo) laza lavalwa; kunye namaqela amabini nolawulo. Xa wokulawula "kelwa lifinyele" iqela le, izithuba ziye ngokungakhethiyo wavingcelwa ngomlinganiselo ofanayo 'kelwa lifinyele "qela kodwa ngaphandle malunga nomxholo ngokweemvakalelo. Iqela wokulawula "owakhayo lifinyele" iqela le yakhiwa ngendlela encamisayo ngaxeshanye. Uphando lufumanise ukuba abantu kwimeko owakhayo-lancitshiswa kusetyenziswa amagama ambalwa kancinane HIV kunye namagama kancinane elibi kakhulu, xa kuthelekiswa imeko yolawulo. Ngokufanayo, bafumana ukuba abantu kwimeko kelwa-kuncitshiswa kusetyenziswa amagama kancinane yakhayo amazwi emibi ezimbalwa kancinane. Ngoko ke, abaphandi bafumanisa ubungqina njengesifo ngokweemvakalelo (Kramer, Guillory, and Hancock 2014) ; ukulungiselela ingxoxo epheleleyo yoyilo kunye neziphumo kwalingwa funda iSahluko 4.
Kwiintsuku nje emva kweli phepha yapapashwa ngeeNkqubo National Academy of Sciences, kwabakho isikhalo omkhulu abasuka abaphandi kunye namaphephandaba. Ndilicukuceze ngeenxa iphepha ingqalelo iingongoma ezimbini eziphambili: 1) nxaxheba abazange ukunika nayiphi na imvume ngaphaya ngokwemigaqo-of-nkonzo Facebook umgangatho kwaye 2) isifundo akazange kuke wesithathu-iqela ngokutsha ezisesikweni (Grimmelmann 2015) . Imibuzo yeenqobo ephakanyiswe kule ngxoxo yabangela kwijenali ukuba ngokukhawuleza apapashe enqabileyo "ibinzana lohlelo inkxalabo" malunga yokuziphatha ngentsulungeko ngokutsha nenkqubo yophando (Verma 2014) . Kwiminyaka elandelayo, le ulingelo liye laqhubeka ube ngumthombo mpikiswano olunzulu kunye ngasonye, yaye ugxekwa kwale yolingelo ukuze zibe nefuthe esingacetywanga uqhuba ngolu hlobo uphando amathunzi (Meyer 2014) . Oko kukuthi, abanye bemi ukuba iinkampani kuyekiwe ukuqhuba la iintlobo imifuniselo, bona nje aye wayeka ukuthetha ngazo esidlangalaleni. Le mpikiswano inokuba kwakhona eziyakudala kwenkqubo ngokutsha esesikweni lophando kula Facebook (Hernandez and Seetharaman 2016; Jackman and Kanerva 2016) .
