3.2 kokubuza vs. ngokondela
Siza kusoloko ukuba ufuna ukubuza abantu imibuzo.
Ngenxa yokuba ngakumbi zokuziphatha lethu capture kurhulumente kunye namashishini data zolawulo, abanye abantu banokucinga ukuba ukubuza imibuzo yinto elidlulileyo. Kodwa, balo ukuba elula. Ngokuqinisekileyo kuyinyaniso ukuba abaphandi aya kubuza ngaphantsi malunga nokuziphatha kwixesha elizayo, kodwa, njengoko kuchaziwe kwiSahluko 2, kukho iingxaki wenene ngokuchana, ukugqibelela, kunye nokufikeleleka imithombo ezininzi ezinkulu data. Ngenxa yoko, mna silindele ukuba iingxaki ezi imithombo yedatha kuthetha ukuba abaphandi kuqhubeka sibuza abaphenduli malunga nokuziphatha kwabo elizayo.
Ukongeza kwezi yezizathu ezibonakalayo, kukho isizathu esibalulekileyo ukucela: ukuziphatha data-nkqu egqibeleleyo ukuziphatha data-inyiniweyo. Ezinye zeziphumo ezibalulekileyo zentlalo predictors ke uthi zangaphakathi, ezifana iimvakalelo, ulwazi, abakulindeleyo, nezimvo. States zangaphakathi siphila nje ngaphakathi kwiintloko zabantu, yaye maxa wambi eyona ndlela ukufunda States lwangaphakathi ukubuza.
Mida ezinokwenzeka nelibalulekileyo imithombo yedatha enkulu, nendlela zingaphunyezwa kunye nophando, ibonisiwe yi Moira Burke noRobert Kraut ngayo (2014) uphando ngendlela ngamandla ubuhlobo yabangelwa intsebenziswano on Facebook. Ngelo xesha, Burke wayesebenza kula Facebook ngoko waba ukufikelela ngokupheleleyo komnye iirekhodi yeyona inkulu kwaye eneenkcukacha sokuziphatha komntu zadalwa. Kodwa, bade, Burke kunye Kraut kwafuneka ukusebenzisa iisaveyi ukwenzela ukuphendula umbuzo yabo yophando. ikamva lazo umdla-indlela ukuvala umphenduli kunjani ezithile nabahlobo-na karhulumente yonxubelelwano ukuba ukho kuphela ngaphakathi intloko ummangalelwa. Ngaphezu koko, ukongeza usebenzisa uphando ukuqokelela yabo yeziphumo umdla, Burke kunye Kraut kwakufuneka usebenzise uphando ukuze bafunde ezinye izinto ezinokuba neyokuqungaqunga. Ingakumbi, babefuna ukwahlula ifuthe yokunxibelelana on Facebook ovela konzibelelwano namanye amajelo (umzekelo, email, ifowuni, ubuso ngobuso). Nangona unxibelelwano ngokusebenzisa email yefowuni abhalwe ngokuzenzekelayo, ezi imizila ibingekho khona ekufuneka Burke kunye Kraut. Ukudibanisa data zabo zesaveyi ngobuhlobo amandla non-Facebook intsebenziswano kunye Facebook data yelog, Burke kunye Kraut wagqiba ukuba unxibelelwano Facebook wenza enyanisweni kukhokelela ekukhuleni iimvakalelo zingekabikho.
Njengoko umsebenzi Burke kunye Kraut ubonisa, imithombo yedatha enkulu asiyi kuphelisa imfuneko ukubuza abantu imibuzo. Enyanisweni, ndiya kubatsalela isifundo esahlukileyo kolu phononongo: data ezinkulu okunene kwandisa ixabiso ngokubuza imibuzo, njengoko ndiza kukubonisa yonke kwesi sahluko. Ngoko ke, eyona ndlela ukucinga malunga nolwalamano phakathi ngokubuza kwaye ngokujonga kukuba lincedisa kunokuba bokubabambela; ke bafana peanut butter kunye jelly. Xa kukho ibhotolo butter ngakumbi, abantu bafuna jelly ngakumbi; xa kukho data enkulu ngakumbi, abantu bafuna iimvavanyo.
