6.2.1 njengesifo Emotional
Abasebenzisi abangama-700,000 be-Facebook bafakwa kwisilingo esinokutshintsha iimvakalelo zabo. Abathathi-nxaxheba abazange banike imvume kwaye isifundo asizange sithobele ukubhekwa kwezinto eziphathekayo.
Kwiveki enye ngoJanuwari 2012, malunga nabasebenzisi abangama-700,000 be-Facebook babekwe kwindawo yokuzama ukufunda "ukusulelwa kwimiva," umlinganiselo ovakalelwa ngayo umntu womntu abachaphazelekayo. Ndixubushe ngalo mzamo kwisahluko 4, kodwa ndiya kuwuphonononga kwakhona ngoku. Abathathi-nxaxheba kwimpuziselo yecala lokumelana nemvakalelo babekwe kumaqela amane: iqela "elincinci-elincinci" elincinci, apho izikhundla ezinamazwi angabonakaliyo (umz., Ukudabukisayo) zivaliwe ngokukhawuleza ukuba zingabonakali kwi-News Feed; iqela "lokunciphisa amandla" elincinci apho izithuba ezinegama elihle (umz., lonwabileyo) zivaliwe ngokukhawuleza; kunye namaqela amabini okulawula, enye yeqela elincinci-elincinci kunye nelinye iqela elincinciweyo. Abaphandi bafumanisa ukuba abantu abakwiqela elincinci-elincinci basebenzise amagama amancinci amancinci kunye namazwi amaninzi amaninzi, ngokumalunga neqela lolawulo. Ngokufanayo, bafumene ukuba abantu abakwiimeko zokunciphisa ukungaphumeleli basebenzise amagama amnandi ngakumbi kunye namazwi amaninzi ambalwa. Ngaloo ndlela, abaphandi bafumene ubungqina bokungqubuzana ngokomzwelo (Kramer, Guillory, and Hancock 2014) ; ukuba ingxoxo epheleleyo ngakumbi yoyilo kunye neziphumo zovavanyo zibone isahluko 4.
Emva kokuba leli phepha lishicilelwe kwiNkqubo yeSizwe yeSizwe , kwakukho isimemo esikhulu esivela kubaphandi kunye nabezindaba. Ukudityaniswa kweli phepha kugxile kwiingongoma ezimbini ezibalulekileyo: (1) abathathi-nxaxheba abazange banikeze nayiphi na imvume ngaphandle kwemigangatho yesevisi ye-Facebook kwaye (2) isifundo asizange siphumelele ukuhlaziywa kokuziphatha (Grimmelmann 2015) wesithathu (Grimmelmann 2015) . Imibuzo yokuziphatha ephakanyiswe kule mpikiswano yenza ukuba iphepha lipapashe ngokukhawuleza inqaku elithi "inqabileyo yokubonisa inkxalabo" malunga nokuziphatha kunye nokuziphatha kokuziphatha ngokuphando (Verma 2014) . Kwiminyaka elandelayo, lo vavanyo luye lwaqhubeka luba ngumthombo weengxabano ezinkulu kunye nokungavumelani, kwaye ukugxekwa kwalo mzamo kunokuba nempembelelo engafunekiyo yokuqhuba olu hlobo lophando kwimithunzi (Meyer 2014) . Oko kukuthi, abanye baye baxela ukuba iinkampani azizange ziyeke ukuqhuba ezi ntlobo zemizamo-ziye zayeka ukuthetha ngazo ebantwini. Le ngxoxo inokunceda ekukhuthazeni inkqubo yokuphononongwa ngokweenkcazo kwi-Facebook (Hernandez and Seetharaman 2016; Jackman and Kanerva 2016) .
