7.2.1 Ho kopanya Readymades le Custommades
Leha e le e hloekileng Readymade leqheka leo leha e le Custommade leqheka leo hloekileng ka botlalo utilizes ea bokgoni ba le lilemo dijethale. Nakong e tlang re tla bōpa poone e nyalisitsoeng.
Selelekeleng, ke bapisa mokhoa oa ho ngola Readymade ea Marcel Duchamp le mokhoa oa ho ngola Custommade ea Michelangelo. ho fapana le hoo ena e boetse e hapa le phapang pakeng tsa bo-rasaense ya data, ea ileng a atisa ho sebetsa le Readymades, 'me bo-rasaense ba tsoang sechabeng, ba neng ba atisa ho sebetsa le Custommades. Nakong e tlang, leha ho le joalo, ke lebeletse hore re tla bona poone e nyalisitsoeng ho eketsehileng ka lebaka nngwe le nngwe ya e atamela mathata ana a hloekileng a lekanyelitsoe. Bafuputsi ba feela batla ho sebelisa Readymades eang ho loana hobane ho na le Readymades hase batho ba bangata ntle tse bonahalang lefatšeng. Kahoo, bafuputsi khomarela mokhoa ona hloekileng ba e ka ba eang ho tela boleng ka ho sebelisa Readymades mobe, kapa ba eang ho qeta lotho ea nako batla urinal phethahetseng. Bafuputsi ba feela batla ho sebelisa Custommades, ka lehlakoreng le leng, ba eang ho tela sekaleng. le atamela Hybrid Leha ho le joalo, e ka kopana le sekaleng e tlisoang le Readymades le hore li lokele penyang pakeng tsa potso le data e tlisoang ke ho Custommades.
Re ile ra bona mehlala ea poone e nyalisitsoeng tsena ka 'ngoe ea likhaolo tse' nè bonahetseng. Khaolong ea 2, re bona kamoo Google Ntaramane Trends kopanya e kamehla-tsamaisong khōlō ya data (dipotso ho batla) le tsamaiso kgonego thehiloeng lekanya tsa moetlo (the CDC tsamaiso ntaramane leihlo) ho hlahisa likhakanyo tsa ka lebelo (Ginsberg et al. 2009) . Khaolong ea 3, re bona kamoo Stephen Ansolabehere le Eitan Hersh (2012) kopantswe moetlo tse entsoeng ya data phuputso e entsoeng ka tlhahisoleseding itokiselitse entsoeng mmuso la tsamaiso e le hore a ithute ho eketsehileng ka litšobotsi tsa batho ba ha e le hantle ba kgetha. Khaolong ea 4, re ile ra bona kamoo OPower liteko tseo kopana ea itokiselitse entsoeng lekanya motlakase le mafaratlhatlha le se seng sa phekolo moetlo tse entsoeng ho ithuta liphello tsa Litloaelo tsa phedisano boitšoaro nakong tekanyo e meholohali (Allcott 2015) . Qetellong, Khaolong ea 5, ke u boleletse mabapi le kamoo Kenneth Benoit le basebetsi-'moho (2015) sebelisoa moetlo tse entsoeng bongata bo-Coding tsamaiso ho e itokiselitse entsoeng sete ya manifestos bōpiloe ke mekga e theha mokhatlo oa lipolotiki e le hore ho bopa ya data eo bafuputsi ba ka li sebelisang ho ithuta likhethong le dipharologano di pheha khang leano.
Tsena mehlala e mene kaofela li bontša hore ka leano e matla nakong e tlang tla ba le ho ntlafatsa ya data khōlō mehloling tse sa bokelloa bakeng sa phuputso, le boitsebiso bo eketsehileng ba hore etsa hore ba e loketseng haholoanyane bakeng sa phuputso (Groves 2011) . Ebang e qala ka Custommade kapa ea Readymade, mokhoa ona lebasetere le tšepiso e khōlō bakeng sa mathata a mangata lipatlisiso.
