6.2.1 Emotional boloetse bo tsoaetsanoang

700.000 Facebook basebedisi ba ne ba kenngoa teko eo ka 'na eaba fetoloa maikutlo a bona. Barupeluoa ha aa ka a tumello le ho ithuta e ne e se ikamahantse le tsa mokga wa boraro boitshwaro bolebeli.

Bakeng sa beke e 'ngoe ka January 2012, hoo e ka bang 700,000 basebedisi Facebook ba ile ba behoa teko ea ho ithuta boloetse bo tsoaetsanoang maikutlong, tekanyo eo maikutlo a motho a mbano ya mabe na ke maikutlo ha batho ba mona ba sebelisana le' ona. Ke 'nile ka buisana teko ena Khaolong ea 4, empa ke tla hlahloba hape hona joale. Barupeluoa ka Emotional boloetse bo tsoaetsanoang teko ba ne ba beha ka lihlopha tse 'nè: e le "negativity fokotsehile" sehlopha seo, bao posts by ka mantsoe a nyahamisang (mohlala, bo utloisang bohloko) ba ka lootho koetsoe tsoang ho hlaha ka News Feed; le "positivity fokotsehile" sehlopha se bao posts by ka mantsoe a matle li (mohlala, ho thaba) ba ka lootho koetsoe; 'me lihlopha tse peli li laola. A ho laola for "negativity fokotsehile" sehlopha, posts by ne ba ka lootho koetsoe ka tekanyo e tšoanang e le "negativity fokotsehile" sehlopha empa a se na mabapi le diteng maikutlong. Sebelisana le sehlopha laola liketso for "positivity fokotsehile" sehlopha ho ile ha hahoa ka feshene bapileng. Bafuputsi ba fumane hore batho ba boemo positivity-fokotswa sebelisa mantsoe hanyenyane ka tlaase-positive, le mantsoe hanyenyane ho feta e sa thabiseng, a lekanyelitsoeng ho boemo taolo. Ka ho tšoanang, ba ile ba fumana hore batho ba boemo negativity-fokotswa sebelisa mantsoe hanyenyane ho feta e le tse khothatsang le mantswe hanyenyane ka tlaase negative. Kahoo, bafuputsi ba ile ba fumana bopaki ba boloetse bo tsoaetsanoang maikutlong (Kramer, Guillory, and Hancock 2014) ; bakeng sa puisano ea e feletseng haholoanyane ea rala le ho liphello tsa teko ya sheba Khaolo ea 4.

Matsatsi feela ka mor'a hatisitsoeng pampiring ena e ile ea hatisoa ditshebetsong tsa Academy of Sciences National, ho na le e ne e le ho bokolla khōlōhali tsoang bafuputsi ka bobeli le mochine o hatisang. Libete ho pota-pota pampiri tsepame lintlha tse peli ka sehloohong: 1) barupeluoa aa ka a fana tumello efe kapa efe ya ka nģ'ane ho tekanyetso Facebook dipehelo-of-ditshebeletso le 2) thuto ea neng a sa undergone tsa mokga wa boraro boitshwaro tekolo botjha (Grimmelmann 2015) . Lipotso tse boitshwaro hōliselitsoe phehisano e sena bakoang koranta ea ho ka potlako phatlalatsa ka seoelo "baphatlalatsi pontšo ea kameho ea" ka 'boitshwaro le boitshwaro tekolo botjha dithulaganyo ka lipatlisiso tse (Verma 2014) . Lilemong tsa morao ho moo bo, teko ena e tsoela pele ho ba mohloli oa phehisano e matla haholo le ho se lumellane, 'me a nyatsa teko ena ka' na eaba o ne a le phello unintended ea khanna mofuta ona ea lipatlisiso liriti tse (Meyer 2014) . Ke hore, ba bang ba pheha khang ea hore lik'hamphani tse sa khaotsa ho matha mefuta ena ea liteko, ba mpa feela a khaotsa ho bua ka tsona ka sechaba. Phehisano e sena se ka 'na e boetse e etsa hore pōpo ea ea setho tekolo botjha dithulaganyo ka ho etsa lipatlisiso Facebook (Hernandez and Seetharaman 2016; Jackman and Kanerva 2016) .