3.5.3 Gamification

Dipatlisiso Standard ba bora bakeng barupeluoa, empa e ka 'me ba tla fetoha.

Ho fihlela joale, ke 'nile ka u bolella hoo e ka bang e ntse e atamela e mecha ea ho kopa hore a tse di tsamaisiwang ke lipuisano k'homphieutha tsamaisoa. Leha ho le joalo, downside mong oa lipuisano k'homphieutha tsamaisoa ke hore ha ho na interviewer botho ho thusa susumelletsa ho nka karolo. Sena ke le bothata hobane liphuputso ka bobeli nako timetsang le bora. Ka hona, nakong e tlang, phuputso e entsoeng bayemi eang ho na ho meralo pota-pota barupeluoa bona le ho etsa tshebetso ya ho araba lipotso e be e thabisang haholoanyane 'me papali-joaloka. Tshebetso ena e ka linako tse ling bitsoa gamification.

Ho etsa mohlala seo phuputso e entsoeng monate ka 'na shebahala joang, a re ke re hlahlobeng Friendsense, phuputso e entsoeng e neng e tsa phutheloa joalokaha papali on Facebook. Sharad Goel, Winter Mason, 'me Duncan Watts (2010) o ne a batla ho hakanya kamoo batho ba nahana hore ba joaloka metsoalle ea bona le hore na ha e le hantle joaloka metsoalle ea bona. Potso ena mabapi sebele 'me ba lemoha boikutlo ba tšoana fumana ka ho toba boemong bokhoni ba batho ba ho ka tsela e nepahetseng lemoha tikoloho e khahlang ba bona sechabeng le na tshepo bakeng sa karohanyo ea lipolotiki le ea sa dipharologanyo tsa fetola sechaba. Kgopolo ya dintlha, sebele 'me ba lemoha boikutlo ba tšoana ke ntho e bonolo ho lekanya. Bafuputsi ba ka be feela ile a botsa batho ba bangata ba ka maikutlo a bona 'me joale ile a botsa metsoalle ea bona ka maikutlo a bona (sena lumella tekanyo ea boikutlo ba tumellano ea sebele)' me ba ka be ba ile a botsa batho ba bangata ba ho bolela maikutlo a loketseng metsoalle ea bona '(sena lumella tekanyo ea lemohuoa boikutlo bo tumellanong ena). Ka bomalimabe, ho ke ke logistically thata haholo ho buisana le ka bobeli e moqosuwa le motsoalle oa hae. Ka lebaka leo, Goel le basebetsi-'moho reteleha phuputso e entsoeng bona ho kena ka hara app e Facebook e ne e monate ho bapala.

Ka mor'a hore a morupeluoa lumela ho ba le thuto ea lipatlisiso, app e khetha motsoalle e tsoang ho moqosuwa a Facebook akhaonto mme o ile a botsa potso e mabapi le boikutlo ba hore motsoalle oa (Figure 3,9). Intermixed le lipotso mabapi le metsoalle ka lootho a khetha, moqosuwa boetse a araba lipotso tsa ka ka boeena. Ka mor'a hore re araba potso e mabapi le motsoalle, moqosuwa ba ne ba bolelloa hore na karabo ea hae e ne e nepahetse kapa ha motsoalle oa hae o ne a sa araba, moqosuwa o ile a khona ho khothatsa motsoalle oa hae ho ba le seabo. Kahoo, phuputso e entsoeng nametse karolong e pholletsa ho thaotha bongata ba kokwanahloko e.

Figure 3,9: Interface ho tloha Friendsense thuto (Goel, Mason, and Watts 2010) . Bafuputsi ba reteleha tekanyetso boikutlo ba phuputso e entsoeng ho kena monate le, phihlelo gamelike. app e ile a botsa barupeluoa lipotso tsena tse peli tse batlang li tebile 'me ke lipotso tse eketsehileng lighthearted, tse kang e le' ngoe ho bontšitsoe setšoantšo sena. Image sebelisoa ka lengolo la tumello ho Sharad Goel.

lipotso tse amang boikutlo ba ne ba ikamahanya le maemo ho tloha General Social Survey. Ka mohlala, "Na [motsoalle oa hao] utloela ka Israel ho feta Palestinians hore boemo bo Bochabela bo Hare?" Le "ba Tla [motsoalle oa hao] lefa makhetho phahameng bakeng sa 'muso hore o fana ka tlhokomelo bokahohleng bophelo bo botle?" Ka holim'a lipotso tsena tse batlang li tebile , bafuputsi tsoakane a lipotso tse eketsehileng lighthearted: "? Na [motsoalle oa hao] ho e-na noa veine tse fetang biri" le "? Tla [motsoalle oa hao] ho e-na le matla a ho e bala likelello, ho e-na le matla a ho fofa" Lipotso tsena li lighthearted entseng tiriso ya thulaganyo e be e thabisang haholoanyane ho barupeluoa 'me e boetse nolofalletsa e thahasellisang papiso: e ne e tla boikutlo bo tumellano ba tšoanang bakeng sa lipotso tse maholo a lipolotiki joaloka lipotso tse lighthearted mabapi noa' me ba baeta?

Ho ne ho ditshupetso tse dingwe dipoelo ka sehloohong ba bararo ba tsoang thutong. Taba ea pele, metsoalle ne ho ka etsahala hore a fane ka karabo e tšoanang feta basele, empa esita le metsoalle e haufi sa ntse lumellane ka bang 30% ea lipotso tse. Ea bobeli, ba arabetseng holimo-hakanya tumellano ea bona le metsoalle ea bona. Ka mantsoe a mang, boholo ba mefuta ea maikutlo e teng lipakeng tsa metsoalle e sa hlokomela. Qetellong, barupeluoa ne bo le joaloka etsahala hore ebe ho hlokomela ho ngangisana le metsoalle ea bona ka litaba ka botebo lipolotiking feta litokollo lighthearted mabapi noa 'me ba baeta-pele.

Le hoja app e ke se e sa fumanehe ho bapala (bomalimabe), e ne e le mohlala o le monate ea kamoo bafuputsi ka tekanyetso boikutlo ba phuputso e entsoeng ho kena ho hong thabisang. More ka kakaretso, ba nang le lilemo tse ka bang ya bokgabane le moralo mosebetsing, hoa khoneha ho ntlafatsa boiphihlelo bo user want-meet.ru bakeng barupeluoa phuputso e entsoeng. Kahoo, lekhetlong le latelang ha u qapa phuputso e entsoeng, iphe nako ea ho nahana ka seo u ka se etsang ho etsa phihlelo eo molemo ho barupeluoa hao. Ba bang ba ka 'na ba tšaba hore mehato ena ka nģ'a gamification ka utloisa bohloko ya data quality, empa ke nahana hore barupeluoa ba jeoa ke bolutu ke ipeha kotsing ea ho hoholoanyane ho boleng ya data.

Mosebetsi oa Goel le basebetsi-'moho boetse e bontša sehlooho sa karolo e latelang: tsoang dipatlisiso ho mehloli e meng ya data. Tabeng ena ke tsoang phuputsong le Facebook bafuputsi ka tsela e iketsang ne phumantsho ya lethathamong la metsoalle ea barupeluoa. Ka karolo e latelang, re tla tšohla kgokagano pakeng tsa liphuputso le mehloli e meng ya data ka ho qaqileng e khōloanyane.