2.3.2.5 Algorithmically nenyadzi
Maitiro ari kuwana mashoko hakusi chaivo, chinoitwa rinosundwa mapurani zvinangwa hurongwa.
Kunyange zvazvo vakawanda date zvinyorwa zviri non-reactive nokuti vanhu havazivi mashoko avo vari kunyorwa (Section 2.3.1.3), vatsvakurudzi havafaniri kufunga maitiro aya paIndaneti gadziriro kuva "sezvingatarisirwa kuitika" kana "vakachena." Kutaura zvazviri, digitaalinen hurongwa kuti rekodhi maitiro zvikuru engineered kufurira chaizvo maitiro akadai nekudzvanya pamusoro Kushambadzira kana vaiswe kugutsikana. Nzira kuti zvinangwa Gadziriro vagadziri vanogona kusuma maitiro kupinda date anonzi algorithmic akakunda. Algorithmic akakunda achiri ndisingazikanwi yokushamwaridzana masayendisiti, asi chiri kunetsa pakati nokungwarira mashoko masayendisiti. Uye, kusiyana vamwe nematambudziko digitaalinen zvisaririra, algorithmic akakunda kunonyanya asingaoneki.
Muenzaniso algorithmic akakunda husina ndechokuti musi Facebook pane imwe anomalously yakakwirira nhamba vanoshandisa vanenge 20 shamwari (Ugander et al. 2011) . Masayendisiti kuongorora pamwe date ichi pasina kunzwisisa sei Facebook inoshanda aigona doubtlessly chamutsa nyaya dzakawanda sei 20 ari zvemashiripiti evanhu nhamba vamwe mhando. Zvisinei, Ugander nevamwe vake vaiva nouchapupu kunzwisisa kwacho kuti vanowanika ari data, uye vaiziva kuti Facebook akakurudzira vanhu vane kwokubatana vashoma on Facebook kuti zvimwe shamwari kusvikira vasvika shamwari 20. Kunyange zvazvo Ugander nevaaishanda navo havati ichi mupepa, mutemo uyu anofungidzirwa akasikwa Facebook kuti akurudzire vanoshandisa itsva kuwedzera kushingaira. Zvisinei, pasina kuziva nezvokuvapo mutemo uyu, zviri nyore kuti vaswedere zvisizvo kubva mashoko. Nemamwe mashoko, zvinoshamisa yakakwirira nhamba yevanhu neshamwari vanenge 20 inotiudza zvakawanda pamusoro Facebook pane maitiro evanhu.
More pernicious pane ichi muenzaniso yapfuura apo algorithmic akakunda aigadzira quirky mugumisiro kuti kunyatsoverenga vaongorori kuti kuongororazve, pane kunyange trickier shanduro algorithmic akakunda anowanika kana vagadziri paIndaneti gadziriro vanoziva evanhu dzidziso uye kuzvibika Dzidziso idzi kupinda nokushanda avo hurongwa. Masayendisiti Social vanodana performativity ichi: kana dzidziso kuchinja nyika nenzira yakadaro kuti vauye nyika kuzopindazve zvinoenderana dzidziso. Mune Muzviitiko performative algorithmic akakunda, ivo ndakakanuka yezvakaita mashoko ari kunge asingaoneki.
Mumwe muenzaniso wokutevedzera akasikwa performativity ndiko transitivity pakombuyuta network. In 1970 uye 1980s, vanotsvakurudza kakawanda vakawana kuti kana muri shamwari Alice uye imi muri shamwari Bob, ipapo Bob naAlice vangangowedzera kuva shamwari mumwe pane vaviri randomly vakasarudzwa vanhu. Zvino, uyu muenzaniso chaiwo yakawanikwa mumagakava Girafu riri Facebook (Ugander et al. 2011) . Saka, mumwe vangagumisa kuti mifananidzo ushamwari on Facebook kutevedzera minyerekete offline NO ushamwari, dzinenge panyaya transitivity. Zvisinei, kwakakura transitivity muna Facebook social girafu ari zvishoma neshungu algorithmic akakunda. Ndiko, mashoko masayendisiti ari Facebook vaiziva empirical uye yokungotaura kutsvakurudza pamusoro transitivity uye ipapo akabika sei Facebook inoshanda. Facebook ane "People muzive" chinhu kuti zvinoratidza shamwari itsva, uye imwe nzira kuti Facebook anosarudza ani kuti pfungwa kwamuri ndiko transitivity. Kureva, Facebook kazhinji pfungwa kuti iwe uve shamwari pamwe shamwari neshamwari dzako. Saka chinhu ichi chine mugumisiro kuwedzera transitivity muna Facebook social girafu; mune mamwe manzwi, dzidziso transitivity kunounza nyika aenderane nezvakafanotaurwa pakati dzidziso (Healy 2015) . Saka, apo guru mashoko manyuko sokuti zvichiberekana zvakafanotaurwa evanhu pfungwa, tinofanira kuva nechokwadi chokuti dzidziso pachayo haina kubikwa kupinda sei hurongwa rakashanda.
Pane kufunga guru mashoko anopa sezvo nokucherechedza vanhu vari zvakasvibira, mumwe sunungukei Dimikira iri kucherechedza vanhu vari playing. Casinò zvikuru engineered runyararo zvakagadzirirwa kufurira vamwe tsika, uye vaongorori aisazombofa kutarisira kuti maitiro ari playing aizogovera ane unfettered hwindo unhu hwevanhu. Zvechokwadi, tinogona kudzidza chimwe chinhu pamusoro evanhu maitiro kudzidza vanhu vari dzokubhejera-chaizvoizvo ane playing chingava zvinyatsoita kudzidza ukama pakati doro uye ngozi zvatinofarira-asi kana isu hanya kuti mashoko akanga zvaakasikwa ari playing atingadaro kuzochera mhedziso zvakaipa.
Zvinosuruvarisa mukubata algorithmic akakunda ndiko kwakandiomera nokuti vazhinji zviri paIndaneti hurongwa vari proprietary, dzisina rakanyorwawo, uye dzichichinja. Somuenzaniso, sezvo Ndichange kutsanangura gare gare muchitsauko chino, algorithmic akakunda aiva mumwe zvaibvira tsanangudzo zvishoma nezvishoma kwemasikati-pasi Google flu Trends (Section 2.4.2), asi ichi vanoti chaiva zvakaoma kuongorora nokuti nokushanda kutsvaka yeGoogle yomukati algorithm vari proprietary. The simba kunoita algorithmic akakunda ndiko chimiro chimwe hurongwa vasakukurwa. Algorithmic akakunda zvinoreva kuti tinofanira kungwarira pamusoro kutaura kuti maitiro evanhu runobva chete kudigita, pasinei guru.
