6.2.1 Emotional Contagion
700,000 vashandisi vepaIndaneti vakaiswa mukuedza kungave kwakashandura manzwiro avo. Vadzidzi vacho havana kubvumirana uye chidzidzo chakanga chisiri pasi pekucherechedza kwetsika yevatatu.
Kwevhiki imwe munaJanuary 2012, vanenge vanosvika 700 000 vevashandisi vepa Facebook vakaiswa munjodzi yekudzidza "kuparadzaniswa kwepfungwa," iyo iyo manzwiro anoita munhu anokonzerwa nemanzwiro evanhu vaanosangana navo. Ndakakurukura izvi kuchitsauko 4, asi ndichachiongorora zvakare ikozvino. Vatori vechikamu mukutapurirwa kwepfungwa mupfungwa vakaiswa mumapoka mana: "kusagadzikana-kwakaderedzwa" boka, kune avo vane mazita asina kunaka (semuenzaniso, kusuruvara) akangovharwa kuti asaoneke mu News Feed; "positivity-yakaderedzwa" boka rinowanikwa mazita ane mazano akanaka (semuenzaniso, anofara) akangovharwa; uye mapoka maviri ekudzora, imwe yeboka rakanaka-rakaderedzwa uye imwe yeboka risina hanya-rakaderedzwa. Vatsvakurudzi vakawana kuti vanhu vari mu-positivity-boka rakaderera rakashandisa zvishomanana mazwi akanaka uye mazwi asingatauri mamwe mazwi, maererano neboka rinodzora. Saizvozvowo, vakawana kuti vanhu vari mukusava nehana-mamiriro ekuderedzwa vakashandisa zvinyorwa zvishoma zvakanaka uye zvishomanana mazwi asina kunaka. Nokudaro, vatsvakurudzi vakawana uchapupu hwekupikisa kwepfungwa (Kramer, Guillory, and Hancock 2014) ; kuti uwane hurukuro yakazara pamusoro pekugadzirwa uye zvibereko zvekuedza ona chitsauko 4.
Mushure mekunge pepa iyi yakabudiswa muPuritory of the National Academy of Sciences , pakanga paine kuchema kukuru kubva kune vatsvakurudzi nevepanhau. Kuvhiringidza pamapepanhau kunongororwa pamadziro maviri makuru: (1) vatori vechikamu havana kupa chero chibvumirano chisingabvumirwi (Grimmelmann 2015) Facebook terms of service uye (2) chidzidzo chakanga chisina kuve nechinangwa chekuongorora chimiro (Grimmelmann 2015) . Mimwe mitemo yemitemo yakakonzerwa munhaurirano iyi yakakonzera kuti pepanhau rikurumidze kuparidzira chisingadikanwi "chinyorwa chekutaura kwekutya" pamusoro pemitemo uye maitiro ekugadzirisa maitiro ekutsvakurudza (Verma 2014) . Mumakore anotevera, chiitiko ichi chave chichienderera kuva chikonzero chekukakavadzana kukuru uye kusawirirana, uye kutsoropodzwa kwechiitiko ichi kungave kwakave nemigumisiro isingatarisirwi yekufambisa rudzi urwu rwekutsvaga mumumvuri (Meyer 2014) . Ndiko kuti, vamwe vakatsigira kuti makambani haana kurega kushanda aya marudzi eongororo-vakangomira kutaura pamusoro pavo munharaunda. Iyi nharo ingangodaro yakabatsira kusimbisa kusikwa kwehutano hwemagariro ekutsvakurudza pa Facebook (Hernandez and Seetharaman 2016; Jackman and Kanerva 2016) .
