7.2.1 The aziphatikiza wa Readymades ndi Custommades
Kapena woyera Readymade strategy kapena Custommade strategy koyera bwino yagwiritsa ntchito ya maluso a m'badwo digito. M'tsogolo ife kulenga hybrids.
Oyamba, ine anasiyanitsa kalembedwe Readymade wa Marcel Duchamp ndi kalembedwe Custommade la Michelangelo. Mosiyana ichinso analanda kusiyana pakati pa asayansi deta, amene amakonda kugwira ntchito ndi Readymades, ndi asayansi chikhalidwe, amene amakonda kugwira ntchito ndi Custommades. M'tsogolo Koma ndimayembekezera kuti tiona hybrids kwambiri chifukwa aliyense mwa zimenezi koyera n'zochepa. Akatswiri amene amangofuna kugwiritsa ntchito Readymades muti amavutika chifukwa pali Readymades ambiri okongola dziko. Choncho, akatswiri kum'mamatira kalembedwe choyera mwina ati nsembe khalidwe ndi ntchito Readymades yonyansa, kapena akupita kuthera nthawi zambiri kuyang'ana urinal wangwiro. Akatswiri amene amangofuna kugwiritsa ntchito Custommades, Komano, muti nsembe lonse. likuyandikira wosakanizidwa Komabe, kuphatikiza pa sikelo kuti akubwera ndi Readymades ndi zoyenera zolimba pakati pa funso ndi deta chochokera Custommades.
Tinaonako hybrids izi aliyense mitu inayi wazotsatira. Mu Chapter 2, tinaona Google Matenda a Chimfine Trends Chili ndi nthawizonse pa dongosolo lalikulu deta (mafunso kufufuza) ndi dongosolo Mwina ofotokoza muyeso chikhalidwe (a CDC dongosolo fuluwenza anaziika) kubala ziwerengero msanga (Ginsberg et al. 2009) . Mu Chapter 3, tinaona Stephen Ansolabehere ndi Eitan Hersh (2012) pamodzi mwambo zopangidwa deta kafukufuku ndi zomwe okonzeka zopangidwa boma oyang'anira mu pofuna kudziwa zambiri zokhudza makhalidwe a anthu amene voti. Mu Chapter 4, tinaona kuti OPower nkhaniyi kuphatikiza okonzeka zopangidwa muyeso magetsi zomangamanga ndi mankhwala mwambo zopangidwa kuphunzira zotsatira za malamulo chikhalidwe pa khalidwe pa sikelo chachikulu (Allcott 2015) . Pomaliza, mu Chapter 5, ine ndinakuuzani inu za mmene Kenneth Benoit ndi anzake (2015) ntchito mwambo zopangidwa khamu-wolemba pulogalamu ndondomeko ndi okonzeka zopangidwa ya manifestos analengedwa ndi ndale kuti alenge deta kuti akatswiri angagwiritse ntchito kuphunzira chisankho ndi mphamvu kutsutsana policy.
Zitsanzo onse anayi bwanji kuti njira zamphamvu m'tsogolo adzakhala zathu deta lalikulu amanena, zimene sizinalembedwa anasonkhana kufufuza, ndi zina zambiri zimene zimawachititsa yabwino kafukufuku (Groves 2011) . Kaya imayamba ndi Custommade kapena Readymade, kalembedwe izi hybrid nalo lonjezano lalikulu mavuto ambiri kafukufuku.
