2.3.1.3 Non-zotakasika

Muyeso zambiri zokayikitsa kusintha khalidwe magwero aakulu deta.

Vuto lina la kafukufuku kucheza ndi anthu angathe kusintha khalidwe lawo pamene iwo akudziwa kuti iwo ali kuchitika ndi ofufuza. Asayansi Social ambiri amalitchula kusintha khalidwe poyankha kafukufuku muyeso reactivity (Webb et al. 1966) . Mbali ina deta waukulu ambiri kafukufuku kupeza akulonjeza kuti ophunzira ambiri sadziwa kuti deta awo kuti anagwidwa kapena moti amakonda izi zosonkhanitsira deta kuti salinso amasintha khalidwe lawo. Chifukwa iwo si a zotakasika Choncho, malo ambiri deta lalikulu angagwiritsidwe ntchito kuphunzira khalidwe sipanatenge amendable kuti muyeso molondola kale. Mwachitsanzo, Stephens-Davidowitz (2014) ntchito kuchuluka kwa mawu achipongwe mwa mafunso kufufuza injini kuyeza animus mitundu m'madera osiyanasiyana a United States. The sanali zotakasika ndi aakulu (Onani gawo yapita) chikhalidwe cha deta kufufuza chinathandiza miyezo kuti kudzakhala kovuta ntchito njira zina, monga kafukufuku.

Non-reactivity Komabe, sathandiza kuti deta awa mwina mwachindunji kusonyeza khalidwe kapena maganizo a anthu. Mwachitsanzo, ngati woyankha wina anauza Newman et al. (2011) , "Si kuti ndilibe mavuto, ine basi osati kuika pa Facebook." Mwa kuyankhula kwina, ngakhale ena amanena waukulu deta si a zotakasika, si nthawi zonse ufulu wa chikhalidwe dya kukondera , kunena kuti anthu akufuna zikuchitika m'njira yabwino kwambiri. Komanso, monga ine kufotokoza zambiri pansipa, izi magwero deta nthawi zina mwapeza ndi zolinga za eni nsanja, vuto wotchedwa algorithmic kuthetsa nzeru (anafotokoza zambiri m'munsimu).

Ngakhale sanali reactivity n'kopindulitsa kufufuza, kutsatira makhalidwe a anthu popanda chilolezo awo ndi kuzindikira umakhala ndi mavuto zikuyenela Taonani ndipo mwatsatanetsatane Chapter 6. A anthuwo kuvutika boma motsutsa kuchuluka anaziika digito zingachititse kachitidwe waukulu deta kukhala zotakasika kwambiri pa nthawi, ndi amphamvu nkhawa za digito anaziika mpaka kungachititse anthu ena amafuna kusankha-mu kachitidwe waukulu deta kwathunthu, kuwonjezeka nkhawa osakhala representativity (anafotokoza zambiri m'munsimu).

Atatu awa katundu wabwino deta lalikulu chikhalidwe kafukufuku lalikulu, nthawi zonse, ndipo sanali zotakasika-zambiri amayamba chifukwa chakuti awa magwero deta sanalengedwe ndi ofufuza kafukufuku. Tsopano, ine kutembenukira kwa katundu asanu magwero aakulu deta kuti zoipa kafukufuku. zinthu izi amakonda kuimirira chifukwa deta izi sanalengedwe ndi ofufuza kafukufuku.