Big deta magwero amakhala ndi makhalidwe khumi; ena zabwino kafukufuku chikhalidwe ndi zina zoipa.
Ngati ofufuza tiphunzira kuchokera deta lalikulu kuti sanalenge kapena kusonkhanitsa, ndiye iwo ayenera kumvetsetsa makhalidwe ake onse. M'malo nsanja ndi nsanja njira (mwachitsanzo, apa pali chimene muyenera kudziwa za Twitter, apa pali chimene muyenera kudziwa za deta kufufuza Google, etc), ine ndati akufotokoza makhalidwe khumi ambiri deta lalikulu, makhalidwe amene angapeze chifukwa deta sanalengedwa chifukwa cholinga cha kafukufuku chikhalidwe. Anawonjezera kumbuyo kwa mfundo iliyonse dongosolo makamaka ndi kuyang'ana pa katundu awa onse, akatswiri mwamsanga kuphunzira zambiri za magwero alipo deta ndi kampani ya malingaliro ntchito magwero tsogolo deta.
I zothandiza gululo makhalidwe m'magulu awiri:
Monzama kulankhula, boma mbiri utsogoleri sakhala sanali nthumwi, kupatula algorithmically manyazi, ndi wochepa kulowerera. Komano, ntchito zolemba utsogoleri amakhala zazikulu ndi zambiri nthawi zonse pa.