Akatswiri anafukula deta wophunzira wochokera ku Facebook, ophatikizidwa ndi mbiri yunivesite ntchito ophatikizidwa deta kufufuza, ndiyeno nawo ndi akatswiri ena.
Kuyambira mu 2006, chaka chilichonse gulu la aphunzitsi ndi ogwira kafukufuku anafukula pa Facebook mbiri ya anthu onse a Maphunziro a 2009 pa "osiyanasiyana payekha koleji mu kumpoto chakumadzulo US" Izi deta kotenga ku Facebook pa ubwenzi ndi zokonda chikhalidwe anali anaphatikizidwa deta koleji anali za ophunzira dorms zogona ndi umalimbikira zamaphunziro. Izi ophatikizidwa deta zinali zothandiza kwa akatswiri, ndipo anagwiritsa ntchito polenga zinthu zatsopano za mitu monga mmene chikhalidwe Intaneti mawonekedwe (Wimmer and Lewis 2010) ndi mmene Intaneti ndi khalidwe co-kusintha chikhalidwe (Lewis, Gonzalez, and Kaufman 2012) . Kuwonjezera pa kugwiritsa ntchito deta ntchito zawo, kukoma, Kufanana, ndipo Time kafukufukuyo anapanga tapeza kuti akatswiri ena, atakhala ena kuteteza zachinsinsi za ophunzira ndi mu mzere ndi zofuna za National Science Foundation ( umene ndalama zolipirira phunziro) (Lewis et al. 2008) .
Mwatsoka, deta masiku pambuyo zinali zoyenera, akatswiri ena anadziŵa kuti sukulu funso linali Harvard College (Zimmer 2010) . The Kukumana, Kufanana, ndipo ofufuza Time anali kunenedwa za "kulephera kutsatira mfundo za kafukufuku zikuyenela" (Zimmer 2010) chakuti ophunzira sinabweretse kuuzidwa chilolezo (njira onse kuwunikira ndi ovomerezedwa ndi IRB Harvard ndipo Facebook). Kuwonjezera podzudzula kwa ophunzira, nkhani m'nyuzipepala anaonekera m'manyuzipepala za mitu monga "Harvard Akatswiri Mlandu wa Breaching Chinsinsi Ophunzira '" (Parry 2011) . Pomaliza pake, gulu lazidziwitso anachotsedwa Internet, ndipo tsopano sangathe ntchito ndi akatswiri ena.