6.2.1 Maganizo kufalikira
700,000 Facebook owerenga anayikidwa mu kuyesera kuti mwina anasintha maganizo awo. Ophunzira sanapereke chilolezo ndi phunziro Sanayenera kuona lachitatu chipani zikuyenela woyang'anira.
Kwa sabata imodzi mu January 2012, pafupifupi 700,000 owerenga Facebook anaiika kuyesera kuphunzira kufalikira maganizo, mmene mtima wa munthu ali mwapeza ndi maganizo a anthu kucheza ndi. Ine kukambirana kuyesera mu Chapter 4, koma ine tikambirane izo kachiwiri tsopano. Gulu Maganizo kufalikira kuyesera anayikidwa mu magulu anayi: a "negativity yafupika" gulu, amene posts ndi mawu oipa (mwachitsanzo, chisoni) anali mosintha oletsedwa kuchokera mu Uthenga Amadyetsa; ndi "positivity yafupika" gulu amene posts ndi mawu abwino (mwachitsanzo, odala) anali mosintha oletsedwa; ndi magulu awiri kulamulira. Mu ulamuliro for "negativity yafupika" gulu, posts anali mosintha oletsedwa pa mlingo chimodzimodzi "negativity yafupika" gulu koma mosatengera kuti zili m'maganizo. Gulu kulamulira kwa "positivity yafupika" gulu inamangidwa mu kachitidwe yomweyi. Ofufuzawa anapeza kuti anthu mu chikhalidwe positivity-yafupika ntchito mawu pang'ono ochepa HIV ndi mawu pang'ono kwambiri zoipa, wachibale chikhalidwe kulamulira. Mofananamo, anapeza kuti anthu mu chikhalidwe negativity-yafupika ntchito mawu pang'ono zambiri zabwino ndi mawu pang'ono ochepa negative. Choncho ofufuza apeza umboni wa kufalikira maganizo (Kramer, Guillory, and Hancock 2014) ; Kuti mumve kokwanira kwambiri ya mamangidwe ndi zotsatira za kafukufuku ndi kuona Chapter 4.
Patangotha masiku pepala umenewu anasindikizidwa ku Zokambirana za Academy National wa Sciences, kunali kulira kwakukulu kwa akatswiri ndi atolankhani. Chochititsa manyazi ndi chopusa padziko pepala maganizo pa mfundo zazikulu ziŵiri: 1) ophunzira sanalembemo chilolezo chilichonse muyezo Facebook mawu kwa utumiki ndi 2) Kuphunzira anali akukonza lachitatu chipani zikuyenela review (Grimmelmann 2015) . Mafunso zikuyenela anakulira mkangano anachititsa magazini mwamsanga kusindikiza osowa "mkonzi akuti nkhawa" za chikhalidwe ndi koyenela review ndondomeko kafukufuku (Verma 2014) . Mu zaka wotsatira, kuyesera anapitiriza kukhala gwero la kutsutsana kwambiri ndi kusagwirizana, ndi Kutsutsa kuyesera N'kutheka kuti zotsatira posakonzekera galimoto mtundu uwu wa kufufuza mu mithunzi (Meyer 2014) . Ndiko kuti, anthu ena amanena kuti makampani sanasiye kuthamanga machitidwe zatsopano, iwo chabe anasiya kuzitchula pagulu. Zokambirana akhale ndi amatsogolera ku chilengedwe cha zikuyenela review ndondomeko kafukufuku pa Facebook (Hernandez and Seetharaman 2016; Jackman and Kanerva 2016) .
