Ochita kafukufuku adawonetsa deta za aphunzitsi kuchokera pa Facebook, anaziphatikiza ndi ma yunivesite, adagwiritsa ntchito deta yolumikizidwayi, kenako anawagawana ndi ochita kafukufuku ena.
Kuyambira mu chaka cha 2006, chaka chilichonse, gulu la aphunzitsi ndi othandizira kafukufuku linasokoneza mbiri ya Facebook ya mamembala a m'kalasi ya 2009 ku "koleji yambiri ya kumpoto chakum'mawa kwa US" Ofufuzawa anaphatikizira deta iyi kuchokera ku Facebook, yomwe inali ndi mbiri yokhudza mabwenzi ndi zokonda za chikhalidwe, ndi data kuchokera ku koleji, yomwe ili ndi zidziwitso za akuluakulu a maphunziro ndi kumene ophunzira ankakhala pa sukulu. Dongosolo lophatikizidwayi linali lothandiza kwambiri, ndipo linagwiritsidwa ntchito popanga zidziwitso zatsopano pamitu monga momwe mawebusaiti amachitira (Wimmer and Lewis 2010) ndi momwe mawebusaiti ndi khalidwe zimasinthira (Lewis, Gonzalez, and Kaufman 2012) . Kuwonjezera pa kugwiritsa ntchito deta imeneyi pa ntchito yawo, Ofufuza, Owerenga, ndi Ochita Kafukufuku adawapangitsa kuti azipeza kwa ena ofufuza, atatha kuchitapo kanthu kuti ateteze ufulu wa ophunzirawo (Lewis et al. 2008) .
Mwatsoka, patatha masiku angapo detayi itapezeka, ofufuza ena adapeza kuti sukuluyi inali funso la Harvard College (Zimmer 2010) . Akatswiri ofufuza, Amagwirizano, ndi Owerenga akhala akuimbidwa mlandu "wosagwirizana ndi mfundo zapamwamba zofukufuku" (Zimmer 2010) mbali ina chifukwa ophunzira sanapereke chidziwitso chodziwitsidwa (njira zonse zinasinthidwa ndikuvomerezedwa ndi IRV ndi IRB ndi Facebook). Kuwonjezera pa kutsutsidwa kwa aphunzitsi, nkhani za nyuzipepala zinawonekera pamutu monga "Ofufuza a Harvard Anatsutsidwa Kuti Abwezeretse Ophunzira Awo" (Parry 2011) . Pamapeto pake, dataset ikuchotsedwa pa intaneti, ndipo sichikhoza kugwiritsidwa ntchito ndi ochita kafukufuku ena.