Hangaia tēnei wāhanga te ki kia whakamahia ano te tohutoro, nui atu i ki te pānui me te he kōrero.
He maha matatini, me te rauangi pātai e pā ana ki causality i roto i te rangahau pāpori. Hoki te huarahi niu ki causality i runga i te kauwhata causal, kite Pearl (2009) , a mo te huarahi niu e hāngai ana i runga i ngā putanga o ēnei, kite Imbens and Rubin (2015) (me te tāpiritanga hangarau i roto i tenei pene). Hoki te whakarite i waenganui i enei huarahi e rua, kite Morgan and Winship (2014) . Hoki te huarahi ōkawa ki tautuhi i te confounder, kite VanderWeele and Shpitser (2013) .
I roto i te pene, i hanga e ahau he aha te titiro rite te aho kanapa waenganui to tatou kaha ki te hanga whakatau tata causal i raraunga whakamātautau me te whakamātau-kore. I roto i te vairaa mau, whakaaro ahau e he blurrier te puta ke. Hei tauira, tango katoa e paowa ai mate pukupuku noa ahakoa e kore kua matou mahi he whakamātau e whakahaeretia randomized e taruke iwi ki te paowa. No te maimoatanga roa pukapuka pai i runga i te hanga tata causal i raraunga kore-whakamātau kite Rosenbaum (2002) , Rosenbaum (2009) , Shadish, Cook, and Campbell (2001) , ko Dunning (2012) .
Vahe 1 me 2 o Freedman, Pisani, and Purves (2007) whakahere he mārama whakataki ki te rerekētanga i waenganui i ngā, ngā whakahaere, a randomized ngā whakahaere.
Manzi (2012) whakarato he whakataki ātahu me pānui ki te niu taumauri me tauanga o randomized ngā mana. E whakarato ana hoki tauira ngā o te kaha o te tamataraa i roto i te mahi tūturu-ao.
Casella (2008) , Box, Hunter, and Hunter (2005) , Athey and Imbens (2016b) whakarato talateu pai ki te āhuatanga tauanga o te hoahoa whakamātautau me te tātari. I tua atu, i reira he maimoatanga pai o te whakamahi o ngā i roto i te maha mara rerekē: economics (Bardsley et al. 2009) , Pāpori (Willer and Walker 2007; Jackson and Cox 2013) , hinengaro (Aronson et al. 1989) , Pūtaiao tōrangapū (Morton and Williams 2010) , me te kaupapa here pāpori (Glennerster and Takavarasha 2013) .
Ko maha te faufaa o te whai wāhi kimi (hei tauira, tīpako) i raro i-maiohatia i roto i te rangahau whakamātautau. Heoi, ki te mea he heterogeneous i roto i te taupori i te pānga o te maimoatanga, ka he tino tīpako. Longford (1999) hanga mārama tenei wāhi, ina kaiwhakamana ia mo kairangahau whakaaro o ngā rite te rangahau taupori ki te tīpako kōpeka.
Te Häiti i te aroaro ahau i waenganui i taiwhanga me te mara ngā Ko te moka māmā. I roto i te meka, kua whakaarohia atu kairangahau typologies atu āmiki, i roto i te hunga ngā e wehe nga momo momo o ngā mara (Harrison and List 2004; Charness, Gneezy, and Kuhn 2013) . I tua atu, i reira e rua atu momo o ngā whakamana e pūtaiao pāpori kore e e pai neatly ki te taiwhanga me mara Häiti:. Ngā rangahau me ngā pāpori ngā Survey e ngā whakamahi i te hanganga o rangahau wā, me te whakatairite urupare ki putanga kē o te taua pātai (e te aroaro etahi ngā rangahau i roto i te Chapter 3); hoki atu i runga i ngā rangahau e kite Mutz (2011) . ngā Social he ngā wahi te maimoatanga he etahi kaupapa pāpori e taea anake te whakatinana e te kāwanatanga. Kei te tata ngā Social ki te aro mātai hōtaka. No te atu i runga i ngā kaupapa here, kite Orr (1998) , Glennerster and Takavarasha (2013) , ko Heckman and Smith (1995) .
He maha o ngā pepa i whakaritea taiwhanga me te mara ngā i roto i te waitara (Falk and Heckman 2009; Cialdini 2009) me te i roto i ngā o ngā putanga o ngā motuhake i roto i te pūtaiao tōrangapū (Coppock and Green 2015) , ohaoha (Levitt and List 2007a; Levitt and List 2007b; Camerer 2011; Al-Ubaydli and List 2013) me te hinengaro (Mitchell 2012) . Jerit, Barabas, and Clifford (2013) tuku he hoahoa rangahau pai mō te whakatairite hua i taiwhanga me te mara ngā.
Āwangawanga e pā ana ki ngā kaiuru te huri to ratou whanonga no te mea e matau ana ratou e te tata e te tahi mau taime i huaina pānga tono kitea ratou, a kua ako ratou i roto i te hinengaro (Orne 1962) me te ohaoha (Zizzo 2009) . Ahakoa te nuinga e pā ana ki ngā taiwhanga, e taea enei taua take meinga raruraru mō ngā mara rite te pai. I roto i te meka, e te tahi mau taime i huaina hoki pānga tono pānga Hawthorne, he wā e ahu i te whakamātau mara, āta nga ngā māramatanga rongonui i timata i roto i te tau 1924 i te Hawthorne Works o te Western Electric Company (Adair 1984; Levitt and List 2011) . Kei te tata ana rua pānga tono me ngā pānga Hawthorn ki te whakaaro o te ine urupare kōrero i roto i te Chapter 2 (kite ano Webb et al. (1966) ).
Te hītori o ngā mara i whakaahuatia i roto i te ohaoha (Levitt and List 2009) , pūtaiao tōrangapū (Green and Gerber 2003; Druckman et al. 2006; Druckman and Lupia 2012) , hinengaro (Shadish 2002) , me te kaupapa here tūmatanui (Shadish and Cook 2009) . Kotahi rohe o pūtaiao pāpori wahi hohoro ka ngā mara rongonui ko te whanaketanga o te ao. Hoki te arotake pai o taua mahi i roto i te ohaoha kite Banerjee and Duflo (2009) , a mo te aromatawai tino kite Deaton (2010) . Hoki te arotake o tenei mahi i roto i te pūtaiao tōrangapū kite Humphreys and Weinstein (2009) . I te pae hopea, te mau tamataraa matatika wāhi ki ngā parae kua tūhuratia i roto i te pūtaiao tōrangapū (Humphreys 2015; Desposato 2016b) me te ohaoha whanaketanga (Baele 2013) .
I roto i te pene, fokotu'u ahau e taea te whakamahi mōhiohio mua maimoatanga-ki te whakapai ake i te pū o ngā pānga maimoatanga tata, engari i reira he etahi tautohe e pā ana ki tenei huarahi: Freedman (2008) , Lin (2013) , ko Berk et al. (2013) ; kite Bloniarz et al. (2016) mō ētahi atu mōhiohio.
kua whiriwhiria e ahau ki te arotahi ki runga i ngā ariā e toru: mana, heterogeneity o pānga maimoatanga, me tikanga. E ingoa rerekē i roto i mara rerekē ēnei ariā. Hei tauira, ahu kaimātai hinengaro ki te neke tua atu ngā ohie na roto i te arotahi ki runga i kaitakawaenga me kaitakawaenga (Baron and Kenny 1986) . riro te whakaaro o kaitakawaenga e te mea karanga ahau tikanga, ka riro te whakaaro o kaiwhakaōrite e te mea karanga ahau mana waho (hei tauira, e te hua o te whakamātautau rerekē ki te i rere i te reira i roto i ngā āhuatanga rerekē) me te heterogeneity o pānga maimoatanga ( hei tauira, ko te pānga nui hoki etahi iwi atu i te tahi atu taata).
Te whakamātautau o Schultz et al. (2007) E whakaatu ana pēhea te pāpori ariā taea te whakamahi ki te hoahoa wawao whai hua. Hoki te tautohe atu whānui e pā ana ki te tūranga o te ariā i roto i te hoahoa wawaotanga tōtika, kite Walton (2014) .
Nga ariā o te mana ā-me waho i te tuatahi whakaurua i roto i Campbell (1957) . Vakai, Shadish, Cook, and Campbell (2001) mo te hītori ake āmiki me te fakamatala tupato o te tika mutunga tauanga, mana ā-, hanga mana, me te mana waho.
Hoki te tirohanga o ngā take e pā ana ki te mana mutunga tauanga i roto i ngā kite Gerber and Green (2012) (mo te tirohanga pūtaiao pāpori) ko Imbens and Rubin (2015) (mo te tirohanga tauanga). Ētahi take o te mana mutunga tauanga e whakatika āta i ngā mara ipurangi ngā take pērā i ngā tikanga computationally tōtika mō te hanga āputa māia ki raraunga ririki (Bakshy and Eckles 2013) .
Ka taea e mana ā-kia uaua ki te whakarite i roto i ngā mara matatini. Kite, no te tauira, Gerber and Green (2000) , Imai (2005) , ko Gerber and Green (2005) mo te tautohe e pā ana ki te whakatinanatanga o te whakamātau parae matatini e pā ana ki te pōti. Kohavi et al. (2012) me te Kohavi et al. (2013) te whakarato i te whakataki ki te mau tamataraa o te tika wā i roto i ngā mara ipurangi.
Kotahi āwangawanga nui ki te tika ā-ko raruraru ki Tupurangitanga. Ko e founga ki pea kitea raruraru ki te Tupurangitanga ko ki whakataurite te maimoatanga me te mana rōpū i runga i huru kitea. Huaina tenei ahua o te whakarite te te haki toenga. Vakai, Hansen and Bowers (2008) mo te huarahi tauanga ki te taurite haki, a ka kite Mutz and Pemantle (2015) mō āwangawanga e pā ana ki te arowhai toenga. Hei tauira, mā te whakamahi i te pauna tirohia Allcott (2011) i kitea e reira ko etahi taunakitanga e kore i te Tupurangitanga whakatinana tika i roto i te toru o nga ngā i roto i te tahi mau o nga ngā OPower (kite Ripanga 2: pae 2, 6, me 8). No te tahi atu huarahi, kite Imbens and Rubin (2015) , Chapter 21.
Ētahi atu āwangawanga nui e pā ana ki te mana ā te hunga: 1) kotahi-iu hanganga ture-kore, te wahi e kore katoa i roto i te rōpū maimoatanga mau riro te maimoatanga, 2) e rua turu hanganga ture-kore, te wahi e kore katoa i roto i te rōpū maimoatanga e tango te maimoatanga me etahi iwi i roto i te rōpū mana ia farii i te maimoatanga, 3) takanga, te wahi e kore e whanganga putanga mo etahi kaiuru, a 4) raweketia, kei hea ringihia ki runga ki te maimoatanga i te iwi i roto i te huru maimoatanga ki te iwi i roto i te huru mana. A hi'o Gerber and Green (2012) vahe 5, 6, 7, me te 8 mō ake i runga i ia o ēnei take.
No te atu i runga i hangä tika, kite Westen and Rosenthal (2003) , me te hoki atu ki runga ki te tika hangä i roto i ngā puna raraunga nui, Lazer (2015) me te Chapter 2 o tenei pukapuka.
Kotahi āhuatanga o te mana waho ko te tautuhinga wahi whakamatau te wawaotanga te. Allcott (2015) whakarato te maimoatanga ariā, me te wheako tupato o te rītaha kōwhiringa pae. Kei te kōrero hoki tenei take i roto i Deaton (2010) . I tua atu ki te te tāruaruatia i roto i ngā pae maha, te wawaotanga Home Energy Report kua hoki kua takitahi ako e ngā rōpū rangahau maha (hei tauira, Ayres, Raseman, and Shih (2013) ).
Hoki te tirohanga pai o te heterogeneity o pānga maimoatanga i roto i ngā mara, kite Chapter 12 o Gerber and Green (2012) . Hoki talateu ki heterogeneity o pānga maimoatanga i roto i te mau tamataraa hauora, kite Kent and Hayward (2007) , Longford (1999) , ko Kravitz, Duan, and Braslow (2004) . Heterogeneity o pānga maimoatanga te tikanga arotahi ki runga i ngā rerekētanga e hāngai ana i runga i ngā āhuatanga i mua maimoatanga-. Ki te hiahia i roto i te heterogeneity i runga i ngā putanga pou-maimoatanga koutou, ka e hiahiatia ana approachs matatini ake pērā i te raupapatanga tino (Frangakis and Rubin 2002) ; kite Page et al. (2015) mō te arotake.
He maha kairangahau tata te heterogeneity o pānga maimoatanga te whakamahi i regression rārangi, engari whakawhirinaki tikanga hou i runga i te ako mīhini, hei tauira Green and Kern (2012) , Imai and Ratkovic (2013) , Taddy et al. (2016) , ko Athey and Imbens (2016a) .
He etahi ore te e pā ana ki ngā kitenga o te heterogeneity o pānga no o maha raruraru rite, me te "ika." He te whānuitanga o ngā huarahi tauanga e nehenehe e tauturu āwangawanga wāhitau e pā ana ki te whakarite maha (Fink, McConnell, and Vollmer 2014; List, Shaikh, and Xu 2016) . Kotahi huarahi ki āwangawanga e pā ana ki "ika" Ko-rēhita mua, kei te hoko i piki noa i roto i te hinengaro (Nosek and Lakens 2014) , pūtaiao tōrangapū (Humphreys, Sierra, and Windt 2013; Monogan 2013; Anderson 2013; Gelman 2013; Laitin 2013) , me te ohaoha (Olken 2015) .
I roto i te ako o Costa and Kahn (2013) i taea ki te kia hono ki te pārongo tatau anake e pā ana ki te hawhe o te whare i roto i te whakamātautau. Kaipānui paanga i roto i nga kōrero, me ngā raruraru ka taea ki tenei tātaritanga kia tirohia ki te pepa taketake.
He nui mīharo tikanga, engari tahuri atu ratou ki te kia tino uaua ki te ako. Pā ana rangahau e pā ana ki tikanga tata ki te ako o kaiwhakaako i roto i te hinengaro (engari kite ano VanderWeele (2009) mo te whakarite pū i waenganui i nga whakaaro e rua). Huarahi tauanga ki te kimi i huarahi, pērā i te huarahi whakawhanakehia i roto i te Baron and Kenny (1986) he tino noa,. Kia aroha mai, huri i te reira i roto i taua aua tukanga whakawhirinaki i runga i te tahi mau whakapae kaha (Bullock, Green, and Ha 2010) , me te mamae, no te reira he tikanga maha, rite ai tetahi e ti'aturi i roto i te mau huru e rave rahi (Imai and Yamamoto 2013; VanderWeele and Vansteelandt 2014) . Imai et al. (2011) me te Imai and Yamamoto (2013) whakahere etahi tikanga tauanga ake. I tua atu, VanderWeele (2015) tuku he maimoatanga pukapuka-roa ki te maha o ngā hua nui, tae atu ki te huarahi whānui ki te tātari tūtohutanga.
arotahi te huarahi motuhake i runga i ngā e whakamātau ki te rāwekeweke i te huarahi tika (hei tauira, hoatu kaipuke huaora C). Kia aroha mai, i roto i ngā tautuhinga pūtaiao pāpori maha i reira e maha tikanga maha, me te he uaua ki te hoahoa maimoatanga e huri i tetahi i waho te huri i te era atu. Ētahi huarahi ki experimentally e whakaahuatia tikanga liliu i Imai, Tingley, and Yamamoto (2013) , Ludwig, Kling, and Mullainathan (2011) , ko Pirlott and MacKinnon (2016) .
I te pae hopea, i hoki tikanga he hītori roa i roto i te rapunga whakaaro o te pūtaiao rite whakaahuatia e Hedström and Ylikoski (2010) .
Hoki atu i runga i te whakamahi o rangahau reta me rangahau tātari ki te ine i whakahāwea kite Pager (2007) .
Te ara tino noa ki te kimi ngā kaiuru ki ngā e hanga e koe he Amazon Mechanical Turk (MTurk). No te mea ki te MTurk ka tāwhai i ngā āhuatanga o ngā-te aufauraa i taiwhanga tuku iho iwi whakaoti ngā mahi e kore ratou e mahi mō te kairangahau free-maha kua timata kē te whakamahi i Turkers (nga kaimahi i runga i MTurk) rite kaiuru i roto i ngā kaupapa tangata ngā hua i roto i tere, me te iti kohinga atu tuku iho raraunga ngā i runga i-wānanga taiwhanga (Paolacci, Chandler, and Ipeirotis 2010; Horton, Rand, and Zeckhauser 2011; Mason and Suri 2012; Rand 2012; Berinsky, Huber, and Lenz 2012) .
He logistical te kaha nui o ngā ki ngā kaiuru haina i MTurk: tukua ratou kairangahau ki te kimi ngā kaiuru hohoro a rite hiahiatia. Notemea e taea ngā taiwhanga tango wiki ki te rere a taea ngā mara te tango i marama ki te whakaturia-ake, ka taea e ngā ki ngā kaiuru haina i MTurk kia rere i roto i nga ra. Hei tauira, Berinsky, Huber, and Lenz (2012) i taea ki te kimi kaupapa 400 i roto i te ra kotahi ki te whai wāhi i roto i tētahi whakamātau 8 meneti. I tua atu, e taea te haina enei kaiuru mō tata tetahi whakaaro (tae atu ki ngā rangahau, me te mahi tahi papatipu, pera kōrero i roto i te pene 3, a 5). tikanga o tēnei humarie o te kimi e kairangahau taea rere raupapatanga o ngā hāngai ana i roto i te monoraa tere.
I mua i whakatū i MTurk kaiuru mo koutou ake ngā, i reira e wha nga mea nui ki te mohio. Tuatahi, he maha kairangahau i te ore te kore-motuhake o ngā whai wāhi Turkers. No te mea e kore te mea motuhake tenei ore te, he uaua ki te haukoti i te taunakitanga. Heoi, i muri i te maha o nga tau o ako te whakamahi i Turkers, tatou e nehenehe i teie nei e faaoti e kore he tika rawa tenei māna. He maha rangahau whakatairite i te tatauranga o Turkers ki ētahi atu taupori me te maha rangahau whakatairite hua o ngā ki Turkers ki nga hua i te tahi atu taupori. Homai tenei mahi katoa, whakaaro ahau e te ara pai mo ki a koe te whakaaro e pā ana ki reira ko e Turkers ko te tauira haratau whaitake, nui rite ngā ākonga engari paku atu kanorau (Berinsky, Huber, and Lenz 2012) . Ko te kupu, pera me ngā ākonga e te taupori whaitake mo etahi engari e kore rangahau whakamātautau katoa, ko te taupori whaitake mo etahi engari e kore rangahau katoa Turkers. Ki te haere koe ki te mahi ki Turkers, ka hanga te reira tikanga ki te pānui i tokomaha o enei rangahau whakatairite me te matau ratou onäianei.
Tuarua, kua whakawhanakehia kairangahau pai-mahi mō te whakanui ake tika ā-o ngā Turk, a kia ako koe e pā ana ki a te whai enei pai-mahi (Horton, Rand, and Zeckhauser 2011; Mason and Suri 2012) . Hei tauira, kei te ākina kairangahau whakamahi Turkers ki te whakamahi i screeners ki te tango kaiuru ta'etokanga (Berinsky, Margolis, and Sances 2014; Berinsky, Margolis, and Sances 2016) (engari kite ano DJ Hauser and Schwarz (2015b) me DJ Hauser and Schwarz (2015a) ). Ki te kore koutou e tango kaiuru ta'etokanga, ka taea te horoi tetahi pānga o te maimoatanga i na roto i te haruru whakaurua i ngā kaiuru ta'etokanga, a i roto i te mahi e taea e nui te maha o ngā kaiuru ta'etokanga. I roto i te whakamātautau o Huber me hoa (2012) rahua screeners taketake aro e pā ana ki te 30% o ngā kaiuru. Ko tētahi atu raruraru noa ki Turkers he kaiuru kore-kuware (Chandler et al. 2015) .
A toru, whanaunga ki etahi atu momo o te ngā mamati, ngā MTurk taea kore āwhatatia; Stewart et al. (2015) whakatau tata e i tetahi wa i homai i reira e anake e pā ana ki 7,000 iwi i runga i MTurk.
I te pae hopea, kia mohio koutou e MTurk ko te hapori me ona ake ture, me tikanga (Mason and Suri 2012) . I roto i te ara ano e e tamata koe ki te kitea i roto i pā ana ki te ahurea o te whenua i haere koutou wahi ki te rere koutou ngā, kia tamata koe ki te kitea i roto i atu e pā ana ki te ahurea me ngā tikanga o Turkers (Salehi et al. 2015) . Na, kia mohio koutou e ka te Turkers kia korero e pā ana ki to koutou whakamātau ki te meatia e koutou te tahi mea tano ore unethical ranei (Gray et al. 2016) .
MTurk Ko te ara watea mīharo ki te kimi kaiuru ki o koutou ngā, ahakoa he taiwhanga-rite ratou, pērā i Huber, Hill, and Lenz (2012) , ranei atu mara-rite, pērā i Mason and Watts (2009) , Goldstein, McAfee, and Suri (2013) , Goldstein et al. (2014) , Horton and Zeckhauser (2016) , ko Mao et al. (2016) .
Ki te whakaaro koe o feinga ke te waihanga koutou ake hua, tūtohu ahau e lau koe te tohutohu tapaea e te rōpū MovieLens i Harper and Konstan (2015) . He matauranga matua i to ratou wheako he e hoki ia kaupapa angitu reira he, he tokomaha maha rahunga. Hei tauira, whakarewahia te rōpū MovieLens ētahi atu hua pērā i GopherAnswers i rahunga oti (Harper and Konstan 2015) . Ko tētahi atu tauira o te kairangahau te oreraa e ngana ki te hanga i te hua ko te tamataraa o Edward Castronova ki te hanga i te kēmu ipurangi huaina Arden. Ahakoa $ 250,000 i roto i te pūtea, ko te kaupapa he pikitia (Baker 2008) . Kaupapa rite GopherAnswers me Arden e nui atu noa atu kaupapa rite MovieLens kāore. I te pae hopea, no te ahau i mea e kore ahau i mohio o tetahi atu kairangahau e i hanga angitū hua mō te tamataraa korerotia konei ko toku paearu: whakamahi 1) kaiuru te hua mo o te mea whakarato reira ratou (hei tauira, e kore e utua e ratou, me te kore e ratou tūao te āwhina pūtaiao) me 2) kua te hua kua whakamahia hoki neke atu i te kotahi whakamātau motuhake (arā, e kore te taua whakamātau wa maha ki rerekē puna kaiuru). Ki te matau ana koe o te tahi atu mau hi'oraa, kia mohio ahau.
Kua rongo ahau i te whakaaro o te Hauwhā Porohita o Pasteur kōrero pinepine i kamupene hangarau, a tauturu te reira whakarite tautooraa rangahau i Google (Spector, Norvig, and Petrov 2012) .
Bond me ako hoa ' (2012) whakamātau hoki ki te kitea te pānga o ēnei maimoatanga i runga i te hoa o te hunga e riro ia ratou. No te mea o te hoahoa o te whakamātau, he uaua ki te kitea cleanly enei spillovers; kia kite kaipānui hiahia Bond et al. (2012) mo te aparauraa atu tino. Tenei whakamātautau Ko wāhanga o te iho roa o te ngā i roto i te pūtaiao tōrangapū i runga i tautooraa ki te whakatenatena pōti (Green and Gerber 2015) . Ko noa ēnei ngā whiwhi-waho-te-pōti i roto i te wahi no te mea he ratou i roto i te Hauwhā Porohita o Pasteur. Ko, i reira e rave rahi taata e hihiri ki te whakapiki ake i pōti me te pōti e taea e te whanonga ngā ki te whakamātau i ariā atu whānui e pā ana ki te huringa whanonga, me te mana pāpori.
Kua whakaratohia ētahi atu kairangahau tohutohu e pā ana ki te rere ngā mara ki rōpū hoa pērā i ngā rōpū tōrangapū, NGO, me pakihi (Loewen, Rubenson, and Wantchekon 2010; List 2011; Gueron 2002) . Kua whakaekea etahi tohutohu e pā ana ki te pehea e taea hononga ki ngä whakahaere pānga whakaaro rangahau (Green, Calfano, and Aronow 2014; King et al. 2007) . Taea hoki Partnership arahi ki ngā pātai matatika (Humphreys 2015; Nickerson and Hyde 2016) .
Ki te haere koe te hanga i tētahi mahere tātaritanga i mua i te rere koutou whakamātau, fokotu'u ahau e tīmata koe na roto i te tai'oraa i aratohu pūrongo. Te wehe atu (Consolidated Paerewa Pūrongo o tamataraa) aratohu i whakawhanakehia i roto i te rongoā (Schulz et al. 2010) , ka whakarerekētia mō te rangahau pāpori (Mayo-Wilson et al. 2013) . Kua tētahi huinga e pā ana o ngā aratohu kua whakawhanakehia e te ētita o te Journal o whakamātautau Political Science (Gerber et al. 2014) (kite ano Mutz and Pemantle (2015) me te Gerber et al. (2015) ). I te pae hopea, Kua whakawhanakehia ngā aratohu pūrongo kua i roto i te hinengaro (Group 2008) , ka kite ano hoki Simmons, Nelson, and Simonsohn (2011) .
Ki te hanga koe he mahere tātaritanga kia whakaaro koutou rēhita-mua te reira no te mea ka nui ake i te māia i ētahi atu i roto i o koutou hua mua rēhita-. I tua atu, ki te kei te mahi koe ki te hoa, ka whakawhāiti te reira kaha o tou hoa ki te huri i te tātari i muri i te kitenga o nga hua. Kei te haere i mua i-rēhita piki noa i roto i te hinengaro (Nosek and Lakens 2014) , pūtaiao tōrangapū (Humphreys, Sierra, and Windt 2013; Monogan 2013; Anderson 2013; Gelman 2013; Laitin 2013) , me te ohaoha (Olken 2015) .
I te hanga tou mahere mua tātaritanga-kia koutou mōhio e whakamahi hoki etahi kairangahau inenga me huarahi e pā ana ki te whakapai ake i te pū o te pānga maimoatanga tata, a reira ko etahi tautohe e pā ana ki tenei huarahi: Freedman (2008) , Lin (2013) , a Berk et al. (2013) ; kite Bloniarz et al. (2016) mō ētahi atu mōhiohio.
Kei te aroaro hoki tohutohu hoahoa āta mō ngā āpure ipurangi i roto i Konstan and Chen (2007) ko Chen and Konstan (2015) .
Hoki atu i runga i nga ngā MusicLab, kite Salganik, Dodds, and Watts (2006) , Salganik and Watts (2008) , Salganik and Watts (2009b) , Salganik and Watts (2009a) , ko Salganik (2007) . No te atu i runga i toa-tango-katoa hokohoko, kite Frank and Cook (1996) . No te atu i runga i waimarie untangling me te pūkenga atu te tikanga, kite Mauboussin (2012) , Watts (2012) , ko Frank (2016) .
Tera atu ano tetahi huarahi ki te whakakore utu kaiuru e kia whakamahi kairangahau ki tūpato: māperetanga. I roto i te maha ngā mara ipurangi waiwai e tuhia kaiuru ki ngā, me te kore utua. Tauira o tenei huarahi ngā Restivo me a van de Rijt (2012) whakamātau i runga i utu i roto i te Wikipedia ko Bond me o hoa (2012) whakamātau ki te akiaki i te iwi ki te pōti. e kore e ēnei ngā tino whai kore utu tāupe, to ratou kore utu tāupe ki kairangahau. Ahakoa he tino iti te utu o tokomaha o enei ngā ki ia kaiuru, whakaritea utu iti he maha nui o ngā kaiuru hohoro taea te tāpiri i runga. maha kairangahau rere nui ngā ipurangi whakatika te faufaa o pānga maimoatanga pea, iti na roto i te mea e taea enei pānga iti hei nui, ka tono ki te iwi maha. E pā ana te taua whakaaro tangohia ki utu e tangohia kairangahau i runga i ngā kaiuru. Ki te koutou ngā kotahi miriona iwi ki te ururua kotahi meneti, e kore te mea tino kino ki tetahi tangata ngā te whakamātautau, engari i roto i te whakahiato kua hemo te reira tata e rua nga tau e o te wā.
Ko tētahi atu huarahi ki te hanga kore utu utu tāupe ki kaiuru ko ki te whakamahi i te rota, he huarahi e kua hoki kua whakamahia i roto i te rangahau rangahau (Halpern et al. 2011) . I te pae hopea, no te atu e pā ana ki te hoahoa kite pārekareka kaiwhakamahi-wheako Toomim et al. (2011) .
Tenei ko nga whakamāramatanga taketake o te R toru, i Russell and Burch (1959) :
"Tikanga Whakakapinga te whakakapi mo te mohio kararehe ora teitei o te rauemi insentient. Whakaiti tikanga whakaiti i roto i te tau o te kararehe whakamahia ki te whiwhi mōhiohio o te moni i homai, me te pū. Whakamahine tikanga tetahi hekenga i roto i te pā pakeke o ngā tukanga ati tono ki aua kararehe e tonu i ki te whakamahi ranei. "
Te toru R o e whakaaro ahau e kore e takahi i te mau parau tumu matatika whakaahuatia i roto i te Chapter 6. Engari, ko ratou he putanga atu whakawhānuitia tetahi o aua parau tumu-i atawhai-mō te tautuhinga o ngā tangata.
A, no te whakaaro contagion aronganui, i reira e toru nga take kore-matatika ki te pupuri i roto i te ngakau, ina te whakamārama i tenei whakamātau. Tuatahi, ehara i te mea mārama pehea nga kōrero tūturu o te whakamātau hono ki nga kereme ariā; i roto i te kupu atu, i reira he pātai e pā ana ki hangä mana. Ehara i te mea mārama e te tatau kupu pai, me te kino e mau te tohu pai o te āhua aronganui o ngā kaiuru no 1) ehara i te mea mārama e nga kupu e tuku iwi e te tohu pai o ratou kare me 2) ehara i te mea mārama e taea ki te ļa lelei kare te ngā tikanga tātaritanga mana'oi e nga kairangahau whakamahia ko (Beasley and Mason 2015; Panger 2016) . I roto i te mau parau te tahi atu, i reira ai kia he mehua kino o te tohu rītaha. Tuarua, parau te hoahoa me te tātaritanga o te whakamātau tatou kahore e pā ana ki i te nuinga nei pānga (arā, i reira he kahore tātari o heterogeneity o pānga maimoatanga) me he aha kia te huarahi. I roto i tenei take, i te kairangahau rota o ngā mōhiohio e pā ana ki te kaiuru, engari i tino tukinotia ratou rite widget i te tātari. A toru, ko iti rawa te rahi pānga i roto i tenei whakamātau; te rerekētanga i waenganui i nga tikanga maimoatanga me te mana kei pā ana ki 1 i roto i te 1,000 kupu. I roto i to ratou pepa, kia te take e he nui te pānga o tenei rahi no te uru rau o mirioni o te iwi ratou News Whangaia ia ra Kramer me hoa. I roto i te mau parau te tahi atu, tautohe ratou e ara pānga e te hunga iti mō ia tangata e nui i roto i te töpü ratou. Ahakoa, ki te i koe ki te farii i tenei tautohe, ko te tonu reira e kore e mārama ki te he nui te pānga o tenei rahi e pā ana ki te pātai pūtaiao atu whānui e pā ana ki contagion aronganui. Hoki atu i runga i te āhuatanga i reira e nui ngā pānga iti kite Prentice and Miller (1992) .
I roto i ngā o te R tuatahi (Whakakapinga), te whakatairite i te contagion whakamātautau aronganui (Kramer, Guillory, and Hancock 2014) me te contagion aronganui whakamātautau tūturu (Coviello et al. 2014) tuku etahi haapiiraa whānui e pā ana ki te hokohoko-kētanga whai wāhi ki neke i ngā ki ngā taiao (me ētahi atu huarahi rite mo taua ngana ki te fakafuofua'i 'ngā i roto i te raraunga kore-whakamātau, kite Chapter 2). I tua atu ki te painga matatika, whakawhiti i te whakamātau ki rangahau kore-whakamātau taea hoki ngā kairangahau ki te ako maimoatanga e te hunga ratou logistically taea ki te tohatoha. mai ēnei painga matatika, me te logistical i te utu, Heoi. Ki te ngā taiao kairangahau i iti mana i runga i nga mea, ano he kimi o ngā kaiuru, Tupurangitanga, me te āhua o te maimoatanga. Hei tauira, kotahi herenga o ua rite te maimoatanga he e reira e rua e faarahi mauritau, me te heke pöuri. I roto i te ako whakamātautau, Heoi, i taea ki te whakarite mauritau me te pöuri takitahi Kramer me hoa.
Te huarahi ngā whakamahia e Coviello et al. (2014) i whakawhānuitia atu i roto i Coviello, Fowler, and Franceschetti (2014) . Hoki te kupu whakataki ki taurangi mauhaa kite Angrist and Pischke (2009) (iti iho ōkawa) ranei Angrist, Imbens, and Rubin (1996) (atu ōkawa). Hoki te aro haehae taetuí o taurangi mauhaa kite Deaton (2010) , a mo te introduction ki taurangi mauhaa ki mea ngoikore (ua ko te mea ngoikore), kite Murray (2006) .
More te tikanga, he whakataki pai ki ngā taiao ko Dunning (2012) , ko Rosenbaum (2002) , Rosenbaum (2009) , ko Shadish, Cook, and Campbell (2001) whakahere whakaaro pai e pā ana ki whakatau tata ngā pānga causal kahore ngā.
I roto i ngā o te rua o nga R (Whakapainga), i reira e pūtaiao, me te logistical hokohoko-kētanga ka whakaaro te huri i te hoahoa o te contagion aronganui i ārai pou ki boosting pou. Hei tauira, kia mau ai ki te take e hanga te whakatinanatanga hangarau o te Feed News ko reira nui māmā ki te mahi i te whakamātau ki ārai pou, nui atu i te whakamātautau ki boosting pou (mōhio e taea te whakamātau ki ārai pou kia whakatinana ano he apa i runga i tihi o te pūnaha News Feed, kahore tetahi hinaaro no te whakarerenga ketanga o te pūnaha e whāriki ana). Pūtaiao, Heoi, ko te ariā whakatutukitia e te whakamātautau i kore mārama whakaaro kotahi hoahoa i runga i te tahi atu.
Kia aroha mai, e kore ahau e mohio o te rangahau nui mua e pā ana ki te hua whanaunga o ārai me te boosting ihirangi i roto i te Whāngai News. Ano, e kore i ahau i kite nui rangahau e pā ana ki te whakamahine maimoatanga ki te hanga a ratou iti kino; kotahi okotahi ko Jones and Feamster (2015) , e whai whakaaro te take o te inenga o te aukatinga Ipurangi (he kaupapa ahau aparau i roto i te Pene 6 i roto i te hononga ki te ako Encore (Burnett and Feamster 2015; Narayanan and Zevenbergen 2015) ).
I roto i ngā o te toru o nga R (Tuhinga), he whakataki pai ki te tātari te mana tuku iho ko Cohen (1988) . taea te whakauru covariates mua-maimoatanga i roto i te wā hoahoa me te wā tātaritanga o ngā; Chapter 4 o Gerber and Green (2012) whakarato te introduction pai ki huarahi e rua, ko Casella (2008) whakarato te maimoatanga ake i roto i-hohonu. Kei te nuinga i huaina Techniques e whakamahi tenei mōhiohio mua maimoatanga-i roto i te Tupurangitanga rānei āraia whakaaro whakamātautau tauira whakamātautau papanga (e kore te te kupu e whakamahia ana ngā puta noa hapori) ranei; Kei te hohonu ana enei tikanga ki nga tikanga tīpako papanga kōrero i roto i te Chapter 3. Hi'o Higgins, Sävje, and Sekhon (2016) hoki atu i runga i te whakamahi i enei whakaaro i roto i ngā nui. Taea hoki te whakauru covariates mua-maimoatanga i roto i te wā tātari. McKenzie (2012) tūhura te rerekētanga-i roto i-rerekētanga huarahi ki te tātari i ngā āpure i roto i te kōrero nui. Vakai, Carneiro, Lee, and Wilhelm (2016) mo ake i runga i te hokohoko-kētanga i waenga i ngā huarahi rerekē ki te whakapiki ake i pū i roto i whakatau tata o ngā pānga maimoatanga. I te pae hopea, no te whakatau mehemea ki te tamata ki ngā covariates mua maimoatanga-i hoahoa tātaritanga ranei te atamira (ranei e rua), i reira he he torutoru āhuatanga ki te whakaaro. I roto i te tautuhinga i reira e hiahia ana ngā kairangahau ki te whakaatu e kore e ratou "hī" (Humphreys, Sierra, and Windt 2013) , mā te whakamahi i covariates mua maimoatanga-i roto i te wā hoahoa e taea e āwhina (Higgins, Sävje, and Sekhon 2016) . I roto i ngā āhuatanga i reira tae raupapa kaiuru, ngā mara rawa ipurangi, mā te whakamahi i ngā mōhiohio i mua maimoatanga-i roto i te wā hoahoa kia uaua logistically, kite hoki tauira Xie and Aurisset (2016) .
He mea utu tāpiri i te moka o te pūmanawa e pā ana ki te aha e taea e kia nui atu whai hua rerekētanga-i roto i-rerekētanga atu rerekētanga-i roto i-tikanga. He maha ngā putanga ipurangi i whawhai nui rawa (kite hei tauira, Lewis and Rao (2015) me te Lamb et al. (2015) ) me he ngā pūmau i runga i te wā. I roto i tenei take, ka whai whawhai nui iti te score huringa, te whakanui ake i te kaha o te whakamātautau tauanga. Kotahi take tenei whakatata kore te whakamahia atu pinepine he e mua ki te ao mamati kihai i reira noa ki te whai putanga mua maimoatanga-. He ara atu raima ki te whakaaro e pā ana ki reira ko te ki te whakaaro i te whakamātau ki te whanganga ranei te mahi mahi motuhake ai mate taimaha. Ki te mahi koe i te rerekētanga-i roto i-tikanga huarahi, ka whai koutou tata rerekētanga e haere mai ana i te rerekētanga i roto i nga kohatu pauna i roto i te taupori. Ki te mahi koe i te huarahi rerekētanga-i roto i-rerekētanga, Heoi, e rerekētanga ka puta noa i roto i nga pauna tangata tangohia a taea e koe te ngāwari ake te kitea i te rerekētanga meinga e te maimoatanga.
Ko e founga mahu'inga ki te whakaiti i te maha o ngā kaiuru i roto i to koutou whakamātautau ko ki te whakahaere i te tātari mana, i taea e kua meatia Kramer me hoa i runga i te rahi pānga kitea i te whakamātautau māori e Coviello et al. (2014) ranei mua rangahau kore-whakamātau e Kramer (2012) (i roto i te meka he mahi i te mutunga o tenei pene enei). Fakatokanga'i e tenei whakamahi o te tātari mana ko te bit rerekē atu angamaheni. I roto i te tairitenga tau, tikanga i kairangahau tātari mana ki te kia e kore i iti rawa ratou ako (arā, i raro i-Powered). Na, Heoi, kia mahi kairangahau tātari mana ki te kia e kore he nui rawa to ratou ako (arā, i runga i-Powered).
I te pae hopea, whakaaro ahau te tāpiri i te wha o R: Repurpose. Ko, ki te kitea kairangahau ratou ki raraunga atu whakamātau atu i hiahia ratou ki te whakatutuki o ratou pātai rangahau taketake, kia repurpose ratou nga raraunga ki te ui pātai hou. Hei tauira, whakaaro e whakamahia Kramer me hoa i te rerekētanga-i roto i-rerekētanga Estimator ka kitea ratou ki atu raraunga atu e hiahiatia ana ki te whakatutuki i ō rātou pātai rangahau. Engari i te kore whakamahi i te raraunga ki te whānuitanga hope, i taea kua ako e ratou te rahi o te pānga ano te mahi ki te mua-maimoatanga faaiteraa aronganui. Just rite Schultz et al. (2007) i kitea i te rerekē mō te marama me te taimaha kaiwhakamahi te pānga o te maimoatanga, pea i rerekē mō te iwi nei i tiaki kē ki te tuku hari (pouri ranei) karere te pānga o te Whāngai News. Repurposing taea arahi ki "ika" (Humphreys, Sierra, and Windt 2013) me "p-hacking" (Simmons, Nelson, and Simonsohn 2011) , engari enei e te nuinga addressable ki te huinga o te pūrongo faitotonu (Simmons, Nelson, and Simonsohn 2011) , i mua i rēhitatanga- (Humphreys, Sierra, and Windt 2013) , me ngā tikanga ako mīhini e ngana ki te karo i runga i-tikanga.