I hoatu 700,000 Facebook kaiwhakamahi ki te whakamātau kia kua puta ke o ratou kare. Kihai i nga kaiuru hoatu whakaaetanga me kahore i te ako kaupapa ki tuatoru-rōpū tirotiro matatika.
Hoki kotahi wiki i roto i te Hānuere o 2012, whakanohoia āhua 700,000 kaiwhakamahi Facebook i roto i tētahi whakamātau ki te ako contagion aronganui, te whānuitanga ki nei e pānga e te kare o te iwi taunekeneke ratou ki kare o te tangata. kua kōrero ahau i tenei whakamātau i roto i Chapter 4, engari ka arotakehia anō e ahau te reira i teie nei. i hoatu Kaiuru i roto i te whakamātautau contagion aronganui ki wha ngā rōpū: he rōpū "pöuri iti", no te nei pou ki nga kupu kino (hei tauira, pouri) i matapōkeretia āraia i putanga i roto i te Feed News; he "mauritau iti" rōpū mō nei pou ki nga kupu pai (hei tauira, hari) i āraia matapōkeretia; me ngā rōpū mana rua. I roto i te mana no te "pöuri iti" rōpū, i matapōkeretia āraia pou i te auau taua rite te "pöuri iti" rōpū engari kahore whakaaro ki te ihirangi aronganui. hangaia te rōpū mana mo te "mauritau iti" rōpū i roto i te ahua whakarara. Nga kairangahau kitea e whakamahia iwi i roto i te huru mauritau-iti paku iti kupu pai me te kupu paku atu kino, whanaunga ki te huru mana. Waihoki, ka kitea e ratou i whakamahia te iwi i roto i te huru pöuri-iti kupu paku atu pai me kupu kino paku iti. Ko te kupu, i kitea nga kairangahau taunakitanga o te contagion aronganui (Kramer, Guillory, and Hancock 2014) ; hoki te aparauraa oti ake o te hoahoa me ngā hua o te whakamātautau kite Chapter 4.
Just ra i muri i whakaputaina i tenei pepa i roto i Nga mahi o te National Academy o Sciences, i reira ko te karanga nui i rua kairangahau me te pēhi i. Poauau a tawhio noa te pepa e hāngai ana ki e rua ngā matua: 1) kihai i kaiuru whakarato tetahi whakaae tera taha o te ngā-o-mahi Facebook paerewa, me te 2) kahore te ako i pehia tuatoru-rōpū arotake matatika (Grimmelmann 2015) . Meinga nga pātai matatika whakaarahia i roto i tenei tautohe i te hautaka ki te whakaputa hohoro i te "faaiteraa ētita o te āwangawanga" onge e pā ana ki te matatika me te tukanga arotake matatika mō te rangahau (Verma 2014) . I roto i nga tau o muri mai, kua tonu tenei whakamātau ki te riro i te puna o te tautohetohe kaha, me te tautohe, a kia kua i te faaino o tenei whakamātau te pānga kāore i o peia tenei ahua o te rangahau ki te atarangi (Meyer 2014) . Ko, kua tohe etahi e kore i mutu kamupene rere enei momo o ngā, i mutu noa ratou korero e pā ana ki a ratou i roto i te iwi whānui. Kia whai hoki i tenei tautohe arahi ki te hanga o te tukanga arotake matatika mō te rangahau i Facebook (Hernandez and Seetharaman 2016; Jackman and Kanerva 2016) .