3.5.3 Gamification

Kei te hōhā rangahau Paerewa mō ngā kaiuru, engari e taea a me te huri.

Na tawhiti, kua korerotia e ahau ki a koutou e pā ana ki huarahi hou ki te aniraa e kua whakahaerehia e uiuiraa rorohiko-whakahaere. Heoi, kotahi paku o ngā uiuinga rorohiko-whakahaere kei te mea kahore he kaiuiui tangata ki te āwhina i kaha ai te whai wāhitanga. Ko te raruraru tenei no te mea he rua wa-kai, me te hōhā rangahau. Na reira, i roto i te heke mai, kei te haere kaihoahoa rangahau ki te whai ki te hoahoa a tawhio noa ratou kaiuru, me te hanga i te tukanga o te whakautu atu pārekareka pātai me te kēmu-rite. Kei te te tahi mau taime i huaina tēnei tukanga gamification.

Ke fakatātaa'i aha te rangahau ngahau ai titiro rite, kia whakaaro a Friendsense, he rangahau i tākai rite te kēmu i runga i Facebook. Sharad Goel, Winter Mason, ko Duncan Watts (2010) hiahia ki te whakatau tata te nui te iwi whakaaro he rite ratou hoa ratou me te nui e mau ratou rite ratou hoa. riro ana tēnei pātai e pā ana ki faitatau huru tūturu me mohio tika i kaha o te iwi ki te tika kite ratou taiao pāpori, me te he pānga mō te vahiraa tōrangapū me te akiaki o te huringa pāpori. Conceptually, tūturu, me te mohio faitatau huru ko te mea ohie ki te ine i. Nga kairangahau taea kua tika ui rota o te iwi e pā ana ki ō rātou whakaaro, me te ka ui ratou hoa e pā ana ki o ratou whakaaro (tenei taea hoki inenga o te whakaaetanga huru tūturu) a taea kua ui ratou rota o te iwi ki te imi waiaro ratou hoa '(tenei taea hoki te inenga o whakaaetanga huru mohio). Kia aroha mai, he logistically tino uaua ki te uiui e rua te kaiurupare me tona hoa. Na reira, ka tahuri Goel me hoa ratou rangahau ki te taupānga Facebook e ko pārekareka ki te tākaro.

I muri whakaae he wāhi ki te kia i roto i te ako rangahau, tīpakohia te taupānga he hoa i pūkete Facebook o te kaiurupare me te ui i te uiraa e pā ana ki te huru o taua hoa (Figure 3.9). Intermixed ki ngā pātai e pā ana ki hoa tīpako matapōkeretia, ka whakahoki ano te kaiurupare ngā pātai e pā ana ki ia. I muri ka whakahoki i te pātai e pā ana ki te hoa, ka korerotia te kaiurupare i ranei ko tika tona whakahoki ranei, ki te kahore ia hoa i whakahoki, i taea ki te whakatenatena ia hoa ki te whai wāhi i te kaiurupare. Ko te kupu, wherahia te rangahau i roto i te wahi i roto i te kimi viral.

Whakaahua 3.9: Atanga i te ako Friendsense (Goel, Mason, and Watts 2010) . ka tahuri nga kairangahau i te rangahau huru paerewa ki te ngahau, wheako gamelike. ka ui te taupānga kaiuru e rua ngā pātai nui, me ngā pātai atu ngali fakaoli, pērā i te tangata e whakaaturia ana i roto i tenei whakapakoko. Image whakamahia ki whakaaetanga i Sharad Goel.

i urutau nga pātai huru i te General Social Survey. Hei tauira, "E [tou hoa] aroha ki neke atu i te Palestinians i roto i te āhuatanga Middle Te Tai Rāwhiti i te Israelis?" Me te "Aue [tou hoa] utu takoha teitei mo te kāwanatanga ki te whakarato i te atawhai hauora ao?" I te tihi o enei pātai nui , i konatunatua nga kairangahau i roto i te mau uiraa atu ngali fakaoli: "? E [tou hoa] kaua e inu waina i runga i te pia" me "? Aue [tou hoa] Engari i te mana ki te pānui i hinengaro, hei utu mo o te mana ki te rere" hanga enei pātai ngali fakaoli te tukanga atu pārekareka ki ngā kaiuru, ka whakahohea hoki he whakarite ngā: e kia rite mō ngā pātai nui tōrangapū rite pātai ngali fakaoli e pā ana ki te inu me te superpowers whakaaetanga huru?

I reira e toru ngā hua matua i te ako. Tuatahi, i nui atu pea ki te hoatu i te whakahoki taua atu i nga tangata ke hoa, engari whakahē tonu ara hoa tata i runga i pā ana ki te 30% o nga pātai. Tuarua, kaiurupare mo-tata ratou whakaaetanga ki a ratou hoa. I roto i te mau parau te tahi atu, te nuinga o te rerenga kētanga o te whakaaro e te vai i waenganui i hoa e kore te ite. I te pae hopea, i rite pea ki te kia mōhio o tautohetohenga ki ratou hoa i runga i ngā take nui o te tōrangapū atu take ngali fakaoli e pā ana ki te inu me te superpowers kaiuru.

Ahakoa he kore te taupānga e wātea ana ki te tākaro (kāore), ko reira he tauira pai o te pehea e taea kairangahau i te rangahau huru paerewa ki te tahi mea pārekareka. More te tikanga, me etahi auahatanga me te mahi hoahoa, ka taea ki te whakapai ake i te wheako kaiwhakamahi mō ngā kaiuru rangahau. Na, te wā i muri mai e hoahoa koe i te rangahau, te tango i te taime ki te whakaaro e pā ana te mea koutou e nehenehe e rave ki te hanga i te wheako pai mo koutou kaiuru. wehi ētahi kia e taea kino ia enei kaupae ki gamification kounga raraunga, engari whakaaro ahau e ngā kaiuru hōhā ko te mōrearea tawhiti nui ki te kounga raraunga.

Te mahi o Goel me hoa whakaatu hoki te kaupapa o te wāhanga muri: hono rangahau ki ētahi atu puna raraunga. I roto i tenei take e te hono i te rangahau ki Facebook i aunoa i te kairangahau whai wāhi ki te rārangi o hoa nga kaiuru '. I roto i te wāhanga i muri mai, ka whakaaro matou i te hononga i waenganui i ngā rangahau, me ētahi atu puna raraunga i roto i te kōrero nui.