Researchers kpụchasịrị amụrụ data site na Facebook, merged ya na mahadum na ndekọ, na-eji nke a mechakwara gbakwụnyeghachi akwụkwọ ụfọdụ data maka nnyocha, na mgbe ahụ na-akọrọ ya ndị ọzọ na-eme nnyocha.
Malite na 2006, kwa afọ a ìgwè ndị ọkachamara na nnyocha na-enyere aka kọtara Facebook profaịlụ nke òtù nile nke Klas nke 2009 na a "iche iche onwe mahadum ke Northeastern US" Nke a longitudinal data site na Facebook on enyi na omenala ndị na-amasị e jikọrọ ya data na mahadum nwere banyere ụmụ akwụkwọ 'residential dorms na agụmakwụkwọ majors. Nke a merged data anọchi anya a bara uru akụ maka nnyocha, na ya mee ike ọhụrụ ihe ọmụma banyere isiokwu dị ka otú mmadụ netwọk ụdị (Wimmer and Lewis 2010) na otú mmadụ netwọk na àgwà ngalaba-evolve (Lewis, Gonzalez, and Kaufman 2012) . Na mgbakwunye na iji data ka ha onwe ha ọrụ, na Ire, Ties, na Time ìgwè ndị nnyocha mere ka data dị ka ndị ọzọ na-eme nnyocha, mgbe na-ewere ụfọdụ iji chebe ụmụ akwụkwọ nzuzo na na akara na ọchịchọ nke National Science Foundation ( nke kwụrụ ụgwọ ihe ọmụmụ) (Lewis et al. 2008) .
O di nwute na, dị nnọọ ụbọchị mgbe data e mere dị, ndị ọzọ na-eme nnyocha ghọtara na ụlọ akwụkwọ na ajụjụ bụ Harvard College (Zimmer 2010) . The Ire, Ties, na Time na-eme nnyocha na-ebo ebubo nke a "agbasoghị usoro ziri ezi research ụkpụrụ" (Zimmer 2010) na akụkụ n'ihi na ụmụ akwụkwọ enyeghị asian nkwenye (niile na usoro e enyocha na mma site Harvard si IRB na Facebook). Na mgbakwunye na nnyocha si ọmụmụ ha, akwụkwọ akụkọ isiokwu pụtara na akụkọ ndị dị otú ahụ dị ka "Harvard Researchers ebubo Breaching Mmụta Nzuzo" (Parry 2011) . N'ikpeazụ, onye na dataset E wepụrụ Internet, na now ọ na-apụghị-eji site ọzọ na-eme nnyocha.