3.5.3 Gamification
Standard cov ntawv tshawb fawb yog tho txawv rau cov neeg tuaj koom, tab sis hais tias muaj peev xwm thiab yuav tsum hloov.
Yog li ntawd, nyob deb, Kuv twb hais rau koj hais txog tshiab le caag los thov uas puv thawm los ntawm computer-xeem kev sib tham. Txawm li cas los, ib tug downside ntawm computer-xeem kev sib tham yog hais tias muaj yog tsis muaj neeg xam phaj rau kev pab ntxias kev koom tes. Qhov no yog ib qho teeb meem vim hais tias kev tshawb fawb muaj ob lub sij hawm-siv thiab boring. Yog li ntawd, nyob rau hauv lub neej yav tom ntej, daim ntawv ntsuam xyuas designers yuav mus tsim ib ncig ntawm lawv koom thiab ua kom cov txheej txheem ntawm kev teb cov lus nug zoo siab thiab kev ua si zoo li. Qhov no tus txheej txheem no tej zaum hu ua gamification.
Muab ua piv txwv li cas muaj kev lom zem daim ntawv ntsuam xyuas yuav zoo li, cia peb xav txog Friendsense, ib tug daim ntawv ntsuam xyuas uas tau fej raws li ib tug kev ua si rau Facebook. Sharad Goel, Lub caij ntuj no Mason, thiab Duncan Watts (2010) xav kwv yees ntau npaum li cas cov neeg xav hais tias lawv yog zoo li lawv cov phooj ywg thiab ntau npaum li cas lawv yog cov ua tau zoo li lawv cov phooj ywg. Lo lus nug no hais txog tiag tiag thiab ntaus nqi tus cwj pwm zoo sib thooj tau ncaj qha rau cov neeg muaj peev xwm kom meej perceive lawv cov kev sib ib puag ncig thiab muaj qhov cuam tshuam rau kev nom kev tswv polarization thiab lub zog ntawm kev hloov. Conceptually, tiag tiag thiab ntaus nqi tus cwj pwm zoo sib thooj yog ib qho yooj yim tshaj plaws los ntsuas. Cov soj ntsuam ntawm yuav tau cia li nug ntau ntau tus neeg hais txog lawv cov kev xav thiab ces nug hais tias lawv cov phooj ywg hais txog lawv cov kev xav (qhov no pub rau cov kev ntsuas ntawm tiag tiag cwj pwm daim ntawv cog lus) thiab lawv yuav tau hais kom ntau ntau tus neeg twv lawv cov phooj ywg 'cwj pwm (qhov no pub rau cov kev ntsuas ntawm ntaus nqi tus cwj pwm daim ntawv cog lus). Tu siab, nws yog ib qho uas nyuaj heev tham nrog ob ib teb thiab nws tus phooj ywg. Yog li ntawd, Goel thiab lug txhawb cov miv muab lawv daim ntawv ntsuam xyuas rau hauv ib tug Facebook app uas yog kev lom zem ua si.
Tom qab ib tug neeg kos npe tso cai yuav tsum tau nyob rau hauv ib tug kev tshawb fawb txoj kev tshawb no, lub app xaiv ib tug phooj ywg los ntawm tus neeg teb lub Facebook account thiab nug ib lo lus nug hais txog tus cwj pwm ntawm nws tus phooj ywg (Daim duab 3.9). Intermixed nrog cov lus nug hais txog across xaiv cov phooj ywg, tus neeg kuj teb cov lus nug hais txog nws tus kheej. Tom qab teb ib lo lus nug hais txog ib tug phooj ywg, tus neeg twb hais seb nws lo lus teb yog tseeb los yog, yog tias nws tus phooj ywg twb tsis teb, lub teb twb tau mus txhawb kom nws tus phooj ywg mus koom. Yog li ntawd, daim ntawv ntsuam xyuas kis nyob rau hauv ib feem los ntawm tus kab mob recruitment.
Daim duab 3.9: Interface los ntawm cov Friendsense txoj kev tshawb no (Goel, Mason, and Watts 2010) . Cov soj ntsuam ntawm muab ib tug txheej txheem cwj pwm daim ntawv ntsuam xyuas rau hauv ib tug kev lom zem, gamelike kev. Lub app nug koom ob qho tib si loj cov lus nug thiab xav paub ntau lighthearted lus nug, xws li ib tug qhia nyob rau hauv cov duab no. Duab siv nrog kev tso cai los ntawm Sharad Goel.
Tus cwj pwm lus nug tau txais los ntawm cov General Social Survey. Piv txwv li, "Puas [koj tus phooj ywg] sympathize nrog lub Israelis ntau tshaj qhov Palestinians nyob rau hauv lub Middle East teeb meem no?" Thiab "yuav [koj tus phooj ywg] them ntau dua cov se rau tsoom fwv los mus muab universal kev pab kho mob?" Nyob rau sab saum toj ntawm cov loj cov lus nug , tus neeg tshawb fawb xyaw nyob rau hauv ntau lighthearted lus nug: "yuav [koj tus phooj ywg] es haus dej haus cawv txiv hmab lawm npias?" thiab "yuav [koj tus phooj ywg] es muaj lub hwj chim los mus nyeem minds, es tsis txhob lub hwj chim ya?" cov lighthearted lus nug ua lub txheej txheem zoo mus koom thiab kuj enabled ib qho kev nthuav kev sib piv: yuav cwj pwm daim ntawv cog lus yuav zoo xws li cov loj nom tswv lus nug raws li lighthearted lus nug txog haus thiab superpowers?
Muaj peb lub ntsiab tau ntawm txoj kev tshawb. Ua ntej, cov phooj ywg twb yuav muab tib cov lus teb dua neeg, tab sis txawm nyob ze cov phooj ywg tseem tsis pom zoo rau txog 30% ntawm cov lus nug. Ob, cov neeg laus dua-kwv yees lawv daim ntawv cog lus nrog rau lawv cov phooj ywg. Nyob rau hauv lwm yam lus, feem ntau ntawm cov muaj ntau haiv neeg ntawm kev xav uas tshwm sim ntawm cov phooj ywg yog tsis pom. Thaum kawg, cov neeg tuaj koom tau raws li yuav tsum tau paub txog ntawm qhov tsis pom zoo nrog lawv cov phooj ywg nyob rau hauv loj heev teeb meem ntawm txoj tshaj lighthearted teeb meem txog haus thiab superpowers.
Txawm hais tias app yog tsis muaj nyob ua si (hmoov tsis), nws yog ib tug zoo piv txwv ntawm yuav ua li cas soj ntsuam tau ib tug qauv yam ntxwv daim ntawv ntsuam xyuas rau hauv ib yam dab tsi zoo. Feem ntau, muaj ib co tswv yim thiab tsim ua hauj lwm, nws yog ua tau los txhim kho tus neeg siv kev rau daim ntawv ntsuam xyuas tuaj koom. Yog li ntawd, tom ntej no lub sij hawm koj tsim ib daim ntawv ntsuam xyuas, coj ib tug lub sij hawm ntawd yuav tau xav txog dab tsi koj yuav ua li cas yuav ua rau cov kev zoo dua rau koj koom. Ib txhia tej zaum yuav ntshai hais tias cov kauj ruam mus rau gamification yuav ua rau cov ntaub ntawv zoo, tab sis kuv xav hais tias bored koom yog ib tug nyob deb ntxim rau cov ntaub ntawv zoo.
Cov ua hauj lwm ntawm Goel thiab lug txhawb cov miv kuj tso siab lub ntsiab ntawm cov seem tom ntej no: linking tshawb fawb mus rau lwm cov ntaub ntawv. Nyob rau hauv cov ntaub ntawv no los ntawm lawv txuas tus daim ntawv ntsuam xyuas nrog Facebook tus neeg tshawb fawb tau tau nkag tau mus rau ib daim ntawv teev cov neeg koom 'cov phooj ywg. Nyob rau hauv lub tom ntej no seem, peb yuav xav txog qhov linkages ntawm cov ntawv tshawb fawb thiab lwm yam ntaub ntawv qhov chaw nyob rau hauv ntau dua kom meej.
