Noiʻi kepa haumanaʻikepili mai Facebook, merged ia me ka kulanui mooolelo, hoʻohanaʻia kēia merged aeaiiua no ka noiʻi, a laila, pili ana ia mea i na noiʻi.
Mai i ka 2006, kela a me keia makahiki i ka hui o na Kumu, a me noiʻi kōkua ma ke kepa aʻe i ka Facebook piliʻike o na hoa a pau o ka Class of 2009 ma ka "like kekahi kulanui ma ke Northeastern US" keia longitudinal ike mai Facebook ma luna o nā pānaʻi aloha a me ka nohona ho'āʻo iho au i ua merged me kaʻikepili ke kula nui i pili ana i nā haumāna 'noho dorms, a me nā mea nui. Keia merged ikepili poe i ka waiwai mau no ka noiʻi, a ua hoʻohana 'ia e hana hou ike e pili ana i kumuhana apau loa e like me ka nohona latike ano (Wimmer and Lewis 2010) , a me ka nohona latike, a me ka lakou hana ana ke kākoʻo'-Hawaiʻi (Lewis, Gonzalez, and Kaufman 2012) . Ma waho aʻeo ka hoʻohana 'ana i nā' ike no ka lakou mau hana,ʻo ka ho'āʻoʻana, Makehewa, a me ka Time noiʻi hui i nā ikepili i loaʻa: i na noiʻi, mahope iho o ka lawe i kekahiʻanuʻu e hoomalu aku i na haumana 'pilikino, a ma ka laina me ka makemake o ka National Science Foundation ( i hoʻolako 'ia o ka hoʻopaʻa) (Lewis et al. 2008) .
Eia naʻe, pono la mahope iho o ka 'ikepili i loaʻa, na noiʻi ho oholo ai ka kula ma ka nīnau o Harvard College (Zimmer 2010) . O ka hoao ana, aʻa Makehewa, a me ka Time noiʻi ua hoopiiia o ka " 'ole e hoopili aku i ethical noiʻi mau hae" (Zimmer 2010) ma ka hapa no ka mea, ua, aole nae i nā haumāna' ae (ua nānā nā kaʻina hana, a me apono ia e Harvard ka IRB, a me Facebook). A iâ lâkou e criticism mai me na¯, ikea mai nūpepa 'atikala me headlines e like me "Harvard noiʻi, ua hoopiiia oia no Breaching haumāna' Kulekele" (Parry 2011) . Ultimately, ua weheʻia ka dataset mai ka Internet, a Ano, ia e hiki ke hoʻohana 'ia e kekahi noiʻi.