3.5.3 Gamification

Nānaina ana ua manakā no ka mea, i komo, aka, e hiki ai e loli ana.

No laila, hiki, Fashion hai ia oukou i hou hoʻokokoke mai, e ninau aku i ka poe i kōkua ai i nā kamepiula ma ka-lawelawe ninaninau 'ana. Eia naʻe, hoʻokahi downside o ka polokalamu kamepiula, lawelawe iho la no ka ninaninau 'ia ka aole he kanaka interviewer e kōkua induce komo. Eia ka mea, he pilikia no ana, he elua manawa, e hoopau ana a manakā. No laila, ma kēia mua aku, ua hele anamanaʻo poʻe akamai, e loaa i ka manao ma ko lakou i komo ae i ke kaʻina o'ī nīnau hou ka puaʻa a me ka holoholona hihiu, e like me. Keia hana ua i kekahi manawa kapa gamification.

E kahaki i ka mea a ka leʻaleʻa anamanaʻo ke nana like me, e ke noonoo Friendsense, he anamanaʻo i ua pūʻolo helu e like me ka pāʻani ma Facebook. Sharad Goel, Winter Hanohano, a me Honolulu Watts (2010) makemake e kiÿeleo manaʻo i ka nui o kanaka, ua like me ko lakou mau makamaka o lakou, a me ka nui o lakou ua lilo e like me ko lakou mau makamaka. Keia ninau e pili ana i ka makemake a me ka ike e pili ana similarity loaʻa pono akamai poe kanaka no ke keiki i ka pololei ike i ko lakou lawelawe 'ia ma, a i implications no ka mea pili aupuni polarization, a me na dynamics o ka lawelawe loli. Conceptually, oiaio, a ike iho la laua similarity mea he oluolu mea e ana ai. I ka noiʻi hiki i ninau pono puu o na kanaka e pili ana i ko lakou mau manao, a laila, ninau aku i ko lakou mau makamaka e pili ana i ko lakou mau manaʻo (keia apono 'ia ana ka maoli heluia berita) a lakou i hiki ke ninau hailona o na kanaka e koho i ko lakou mau makamaka' mau kino i (keia apono 'ia ana o ka ike heluia aelike). Eia naʻe, ua logistically loa paʻakikī e ninaninau o ka respondent, a me kona mau hoa. Nolaila, Goel a me nā hoapili huli i ko lakou ana iloko o ka Facebook mail app ka mea, ua leʻaleʻa e pāʻani.

Ma hope o ke komo ae e noho i loko o ka noiʻi ao, ke mail app koho i kekahi hoa o ka respondent ke Facebook mooolelo mai, a ninau aku la i ka ninau e pili ana i ka heluia, o ka mea hoaaloha (Kii 3.9). Intermixed me na ninau e pili ana i randomly wae hoaaloha, ke respondent hoi mai la ninau e pili ana iā ia iho. Ma hope o ia ka ninau e pili ana i ka hoaaloha, ke respondent ua haiia mai paha kona pane, ua pololei paha, ina aole kona hoaaloha i mai la, i ka respondent, ua hiki ia makou ke hooluolu i kona hoa e komo. Pela, ke anamanaʻo hohola iho la ma ka aoao ma viral Recruitment.

Kii 3,9: Nānaina mai ka Friendsense hoʻopaʻa (Goel, Mason, and Watts 2010) . I ka noiʻi huli mea hapai hae, e pili ana ana i loko o ka leʻaleʻa, gamelike ka hoao ana. Ke mail app ninau i komo na kaumaha nīnau a oi aku lighthearted nīnau, e like me ka mea i hoikeia ma keia kii. Image hoʻohanaʻia me ka 'ae mai Sharad Goel.

Ke heluia, e ninau i hakuloli mai ka General Social Survey. No ka mea, laʻana, "Aole, ko oukou hoa] aloha aʻe i kaʻIseraʻela ma mua o ka Palestinians ma ka Middle Hikina pilikia?" A me ka "E, ko oukou hoalauna] uku kiekie auhau no ke aupuni, e hoʻolako i ke ao ola mālama?" Ma luna o kēia mau mea nīnau , ka noiʻi i hui pūʻia i loko o oi lighthearted nīnau: "? makemake anei, ko oukou hoalauna] e inu i ka waina ma luna pia" a "? e, ko oukou hoalauna] e loaa ka mana e heluhelu manao, ma kahi o ka mana e lele" o keia lighthearted nīnau i ka kaʻina oi aku ka puaʻa i ka i komo ai no hoi hoʻohana 'ka hoʻonanea like, e heluia berita e like no ka hoʻoponopono ulia pōpilikia' kālai'āina ninau e like me lighthearted ninau e pili ana i ka inu, a me superpowers?

Aia he ekolu ka papa kuhikuhi hualoaʻa ma ka mahele. Mua, hoaaloha ua oi aku ka ao ao e haawi aku i ka ia la mua o nā malihini, aka, he mau hoapili nō i kū'ē'ē ai ma kahi o 30% o nā nīnau. Lua, respondents ma luna-manaʻo i ko lakou berita me ko lakou mau hoaaloha. Iloko o na olelo, ka hapa nui o ka i nā manaʻo i ole ma waena o nā hoaaloha, aole i kekahi. Eia ke oki, i komo ua like e kiʻi mai ia e makaala i ka pāonioni, me ko lakou mau hoa a puni o mea mea o na kālai'āina ma mua o lighthearted aʻe e pili ana i ka inu, a me superpowers.

ʻOiai Ka mail app 'Aʻole i loaʻa i ka pāʻani (naʻe), he he kiʻi mamuli o ka noiʻi e hiki i ka hae e pili ana i loko o kekahi mea puaʻa. More nui, a me kekahi mau creativity a me ka manao hana, he mea hiki e iaono? Ienoai i ka hoʻohana hana no anamanaʻo i komo. Pela, ia manawa oe e ke hoʻololi i ka ana, e lawe i kekahi manawa e noonoo i ka mea a oukou ke hana, e hana i ka hana maikai no oukou i komo. Kekahi e makau i keia mau anuu, i gamification ke hoeha aeaiiuo quality, aka, ke manao nei hānau maila i komo poe i ka loa nui pilikia i aeaiiuo e like ai.

Ka hana o Goel, a me nā hoapili hoi kahaki ii ka i ka theme like o ka lalo nei: e kuhikuhi ana i kekahi ikepili kumu. Ma keia hihia e kuhikuhi ana i ka anamanaʻo me Facebook i ka noiʻi nōna iho, ua komo i kekahi papa inoa o nā komo 'makamaka o. Ma ka lalo nei, makou e noonoo i na linkages ma waena o ana, a me na ikepili kumu i oi aku mamuli.