Ua kāpili nā mea noiʻi i nāʻikepili a nā haumāna mai Facebook, ua hoʻohui me nā waihona moʻokūmuku, ua hoʻohana i kēiaʻikepili i hoʻohuiʻia no ka noiʻi, a laila hāʻawi pū aku iā lākou me nā mea noiʻi'ē aʻe.
E hoʻomaka ana i ka makahiki 2006, i kēlā makahiki kēia makahiki, ua kāpiliʻia e kahi hui polofesa a me nā mea noiʻi noiʻi nā pūnaewele Facebook o nā lālā o ka Papa o 2009 ma kahi "kulanui kūikawā ma ka Mākau Mākau." Ua hoʻohuiʻia e kēia mauʻike mai kēia Facebook, a me nā meaʻokoʻa moʻomeheu, me kaʻikepili mai ke kulanui, a ua komo pū kaʻike e pili ana i nā mō'ī hoʻonaʻauao a kahi i noho ai nā haumāna ma ka pā kula. Ua lilo kēiaʻikeʻikepili i mea waiwai nui, a ua hoʻohanaʻia lākou eʻike i nāʻike hou e pili ana i nāʻano likeʻole (Wimmer and Lewis 2010) a pehea e ulu like ai (Lewis, Gonzalez, and Kaufman 2012) . Ma waho aʻe o ka hoʻohanaʻana i kēiaʻike no kā lākou hana pono'ī, ua hoʻolako nā mea noiʻiʻo Tastes, Ties, a Time iā lākou i nā mea noiʻi'ē aʻe, ma hope o ka hanaʻana i kekahi mau mea e pale ai i ka pilikino o nā haumāna (Lewis et al. 2008) .
ʻO ka mea pōʻino, i nā lā ma hope iho o ka loaʻaʻana o nāʻikepili, ua unuhiʻia e nā mea noiʻi'ē aʻeʻo ka kula i nīnauʻiaʻo ka Harvard College (Zimmer 2010) . Ua'āhewaʻia nā mea noiʻi o ka'Āina, Ties, a Time no ka "hoʻokauʻoleʻana i nā maʻamau noiʻi maʻamau" (Zimmer 2010) ma kahi hapa no ka meaʻaʻole i hoʻolakoʻia e nā haumāna (e like me ka'ōlelo a Harvard me IRB a me Facebook). Ma waho aʻe o ka hoʻopiʻiʻana mai nāʻoihana hoʻonaʻauao, uaʻikeʻia nā mea nūpepa me nā hua'ōlelo e like me "Harvard mau mea noiʻi no ka hōʻehaʻana i nā kuleana o nā haumāna" (Parry 2011) . I ka hope loa, ua laweʻia ka pūnaewele mai ka Internet, aʻaʻole hiki ke hoʻohana houʻia e nā mea noiʻi'ē aʻe.